Tag Archives: social media

Simple Solutions for Social Media Marketing on a Small Budget

Hey Friend,

Social media marketingDo you think you need thousands to get into social media marketing? Think again or better, read on…
You don’t need to spend a fortune to promote your business through internet marketing. When you first start off as an entrepreneur, it can be difficult to decide how best to spend your available funds. One area that offers the most confusion is marketing.

I’ll walk you through some of the best solutions for social media marketing on a budget.

Create Social Media Business Profiles

The first place to start is with social media marketing. You don’t need to spend a dime to begin promoting yourself or your products on social media. Start by choosing two or three social networking sites to focus on.

One of these sites should be Facebook, as they have the most users. Along with Facebook, you could choose Twitter, Google Plus, Instagram, or LinkedIn. Consider the average demographic of these sites and which platform your target audience is most likely to use.

Join Relevant Social Media Groups

Create a business profile for these sites. At first, you should minimize the promotion of yourSocial media groups own products or services. Focus on building relationships with others in your industry. Join relevant groups on each platform. Begin joining conversations and get your name out there.

Facebook Groups are available for almost any industry. If you can’t find a relevant group, then create your own.

Create a Schedule for New Posts

After you grow your follower base, you can start sending out posts and tweets promoting your products or services. Create a schedule for these posts. You should try to post on a daily basis. Though, the majority of your posts should not be related to self-promotion.

Try to strike a balance between self-promotion, helpful posts, and curating posts. Over half of your posts should offer your followers beneficial information. This could be content that you find elsewhere on the web that you believe your followers will enjoy.

Create a Facebook Ad Campaign

facebook_icon11Once you have a Facebook business profile, you should consider starting a Facebook advertisement campaign. This is one of the most affordable options for creating an ad campaign. You get to target a large segment of the population.

Over 70 percent of internet users have a Facebook account. This number is continuing to grow. Unless you’re targeting teenagers or the elderly, there’s a good chance your target audience has a Facebook account.

When using a Facebook ad campaign, you can pay for impressions instead of clicks. For a few dollars per day, thousands of people can see the post that you promoted.

Offer a Freebie Item to New Followers

In addition to the tips already provided, you could give your new followers a freebie item. You don’t need to spend any money on this item. Creating a short guide that your followers can download is one example of a free item that costs no upfront money to create.

Choose a topic related to your products or services and create a short guide. Convert your document into a PDF and then create a spot on your website to provide users with the download link. Once a visitor clicks on the link to follow you on Facebook, they’ll receive the download link.

Social media marketing doesn’t have to break your bank. When you’re first starting out, it can be hard to gain recognition. If you’re struggling to sell your products or services, use these tips to boost sales and grow your brand without spending a large sum of money.

Along with these simple tips, I’d like to offer you the chance to gain conversion-ready internet marketing prospects. Click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

Exploring The Most Cost Effective Online Marketing Channels

Hey Friend,

In overwhelming information online about what marketing channel you should use, you could be in doubt what to do and end up doing nothing. There are so many ways you could market your business, but you need to pick only a few, especially when you are just starting.

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

  • Email marketing
  • Pay-per-click advertising
  • Social media advertising
  • Blogging

Email Marketing

Eemail MarketingFor some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research.Pay Per Click The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertising

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

Social MediaFirst, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

BloggingYou should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Three of the Biggest Mistakes Most Internet Marketers Make

Hey Friend,

They say, the only way not to make mistakes is not to do anything, right? Still, it comes handy if you know how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

Selling to the Wrong Audience

The first mistake most newbie affiliate marketers make is to try to market your products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

Know Your Customers

Know Your Audience

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

Not Exploiting Social Media

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

A Sample Case

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

Ignore Facebook and Twitter at Your Own Risk

fbtwitter

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

Starting Your Online Business (Part 15 of 20) – Your Facebook Page

This is a video number 15 from the 20 part series. Watch it to learn about the role of Facebook Page for your business in your marketing.

 

 

Stay cool,

Bojan

Bojan Doroslovac - My Online Business Wealth

Bojan Doroslovac