Tag Archives: email marketing

Improving Your Email Marketing Strategy with AB Split Testing

Hey Friend,

In a post couple weeks ago, we talked about split testing your landing pages. Let’s see how you canEmail do the same with your email campaigns.

With A/B split testing, you can test two different versions of the same email and determine which version receives the highest conversion rates. Compare different calls to action, headers, subject lines, and other variables. If you’re new to A/B split testing, then look over the following tips.

Decide What You Want to Test

The first step is to determine what you want to test. A/B split testing is only effective if you change one variable between your two versions of your content. So, you can only change one thing at a time until you get your results. Here are a few examples of commonly tested variables:

  • Calls to action
  • Subject line
  • Your offer or promotion
  • The layout of your content
  • The text that you use
  • Images

You’ll simply change one of these variables. Create the email that you would like to send. Then create a second copy of the email. Divide them into two separate campaigns. Make a single change to one version of your email.

Decide Who You Want to Test

You should test as large of a sample as possible. Though, if you’re testing an extreme idea, you Email Marketingmay want to stick to a smaller portion of your subscriber list.

Sending your emails out to a large group will provide more accurate results. But, if you’re testing an extreme idea, you don’t want to risk losing a large portion of your subscribers – in the event they don’t respond well to your idea.

Analyze Your Results

After you’ve sent out your emails, you can analyze the results. Compare the results of the two emails. You’ll want to pay attention to several different metrics, including:

  • The open rate of your emails
  • The click-through rate
  • The conversion rate

The open rate refers to the percentage of subscribers that opened your email. The click-through rate is the percentage that clicked on your call to action. The conversion rate is the percentage of subscribers that followed through with your intended action after reaching your site.

Examine these metrics and determine which version of your email received the best results. You can use this to test different ideas and to improve your ability to write effective emails.

The most commonly tested variables include the subject line and the call to action. But, you can test any part of your email that you’d like.

Final Thoughts on A/B Split Testing

Split TestingAfter completing your test and analyzing your results, implement the change that worked best in your next email marketing campaign. Continue using A/B split testing whenever you send out a group of emails.

You can think of A/B split testing as a teaching opportunity. You’ll learn what works best and improve your email marketing skills.

The majority of email marketing software will have built-in tools for performing A/B split testing. For those that don’t have access to A/B split testing tools, you can perform the test manually. Simply split the list that you’re testing into two groups. Send one version of the email to one group and the other version to your second group.

A/B split testing is relatively simple to implement. Get started the next time you send a group of emails out to your subscribers. Just remember – you should only test one variable at a time. Otherwise, you’ll not get accurate results.

Along with A/B split testing, there are plenty of other ways to maximize your online marketing efforts. Click here to discover an effective lead generation system and online marketing techniques with my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

Exploring The Most Cost Effective Online Marketing Channels

Hey Friend,

In overwhelming information online about what marketing channel you should use, you could be in doubt what to do and end up doing nothing. There are so many ways you could market your business, but you need to pick only a few, especially when you are just starting.

What are the best online marketing channels? There isn’t a straightforward answer to this question. Every business is different. But, there are certain channels that tend to be more cost-effective and provide higher conversion rates.

If you are looking for a way to stretch your online marketing budget, then explore the most cost effective online marketing channels.

Here’s a quick overview of the online marketing channels that’ll be covered:

  • Email marketing
  • Pay-per-click advertising
  • Social media advertising
  • Blogging

Email Marketing

Eemail MarketingFor some reason, many entrepreneurs believe that email marketing is outdated or ineffective. This is simply not true. Email marketing remains the most cost-effective way to increase conversion rates and boost sales.

Compared to all other online marketing channels, email marketing offers the lowest cost per lead. While social media platforms, such as Facebook and Twitter, have millions of users, everyone has an email address.

As long as you’re smart about your email marketing strategy, you will get positive results.

Make sure that your emails encourage your subscribers to take action. This could include visiting your website or purchasing a product or service. You should also create a sense of urgency in your emails.

Also, don’t ever purchase an email list. You should always build your own list using opt-in forms and other methods.

PPC Advertising

Pay-per-click (PPC) advertising is another marketing channel that is thought of as being past its prime. Again, this isn’t true. PPC is affordable and effective. You just need to optimize your PPC campaign.

Before you put together your PPC campaign, you need to perform thorough keyword research.Pay Per Click The key to an effective PPC campaign is choosing the right keywords. Use the Google AdWords Keyword Planner to research keywords and find phrases with low competition and medium search volume.

Along with keyword research, you need to have a title and description that grabs attention. You have limited space available. Your title and description used in your PPC advertisement shouldn’t be vague. It should be clear and direct.

By having a clear message in your PPC ad, you’ll naturally notice higher conversion rates. Focus on a specific demographic and speak directly to the customer.

Social Media Advertising

While email marketing and PPC advertising have been around since the beginning of online marketing, social media marketing is relatively new by comparison. There are two methods of using social media as a part of your online marketing strategy – regular activity and advertising.

Social MediaFirst, you should be active on social media. Create a schedule for sending out new posts or tweets. This helps you build your subscriber or follower base.

Along with regular activity, you should include social media advertising in your marketing strategy. This could include Facebook Ads, promoted Tweets on Twitter, and advertisements on LinkedIn.

As with PPC advertising, you’ll need to optimize these advertisements to increase conversion rates. Again, use Google AdWords Keyword Planner Tool to find the most effective keywords. Focus on a niche category.

Blogging

Here’s one more online marketing channel to include in your overall strategy – blogging. Blogging is extremely cost effective. You likely already have a website. You just need to start adding regular blog posts.

Blog posts can be shared on social media, linked to from advertisements, and are incredibly beneficial from an SEO standpoint. Blog about topics relevant to your products or services.

BloggingYou should also create a schedule for your blog posts. With a regular schedule, visitors will know when to come back for more posts. This increases repeat traffic and allows you to develop a loyal group of followers while also establishing yourself as a voice of authority in your niche market.

As you start developing and refining your online marketing strategy, consider using the marketing channels described above. Along with these tips, don’t forget to check out my simple lead generation system. Click here to learn more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Email Marketing: Knowing What to Send and When

Hey my Friend,

Emailing your followers and subscribers is a way to let them know you care about them and to share value with them. You also have to remind them that you are still there, since they probably receive lots of emails from different sources anyway.

How to do it properly, you might wonder. Here are a few rules you should have in mind.

If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.

There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.

And, as long as they are opening your emails, rather than deleting them without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.

What Emails Should Do

The emails you send out should serve one of two purposes:

  • Reinforce your subscriber’s loyalty by giving them something of high value for free
  • Promote a particular product or service

Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.

Email Marketing

Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.

Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.

Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.

That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.

What Kind of Content to Include

Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.

By the way, this strategy works the same when marketing in other platforms as well, not just Email Marketingemail. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.

Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.

How Often Should You Send Emails?

While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.

Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.

Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.

Content of Promotional Emails

Promotional EmailThe content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.

Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.

For more information about increasing your sales per email opt-in, check out our lead generation system by clicking on this link now.

 

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

5 Tips That Will Boost Your Email Marketing Conversions

Hello my Friend,

Looking for ways to increase your email conversions? Let’s break it down to five points.

The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The desired outcome of what you want your recipient to do is called the email’s Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

 

1. Get to the Point!

Get to the point

Most people in business find emails to be a bothersome yet a necessary part of interacting with other people online. Consequently, they won’t appreciate emails that are long on content but short on substance.

To maximize the effectiveness of your emails, make certain that they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

2. Persuasive Writing

 Given their brevity, you have only a few moments in order to get the point of your email across to your reader, so you need to make every word count. Persuasive writing is about understanding what motivates your reader, so as you compose your email think about what your recipients want to achieve by reading it. Make them feel as if their best interests are at the heart of the email.

Be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them. Motivate your reader to act on your CTA by always explaining exactly what’s in it for them.

3. High-Value Content

Reading your email requires your recipients’ time and attention, both of which are extremely valuable in business. Make it worth their while by providing high-value content that includes information they will actually find useful.

By always delivering high-value content, you can increase the chances of their opening and reading future emails that you send. Remember, you don’t always need to be promoting or selling products or idea in your emails.

Often, the emails your readers will value the most are those that explain how to do something or share important facts and information they can use.

4. Using Emotion to Connect

One of the most effective ways to get your message across to your readers is to connect with them on an emotional level. This is most often accomplished by sharing a personal story. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You can increase the effectiveness and popularity of your emails by including details about your personal life, your family, your career, education and other experiences that make your readers care about what you have to say.

5. Building Relationships with the Target

 The best way to gain the trust of your email readers is to ask for it. By sharing personal stories and connecting with them on an emotional level and providing content that is high-value, you can make them glad that they read your email. Now seal the deal by asking for their trust and friendship.

Relationship

This doesn’t need to be as explicit as asking your readers if they will be your friend. Instead, ask them to join you in some cause or to show they care about what you are saying to them by following your CTA.

Even though these are business emails, always keep the tone friendly and helpful so that your readers can feel invited to consider you a trusted friend rather than just another business associate or sales person.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Do you want to know more about email marketing?
Click here to register for Matt Lloyd’s webinar that covers the following points:

  • The easiest way to start your own email marketing business even if you are completely new…
  • How to find sites and offers to promote to your list (great if you’re new and don’t yet have your own product)
  • 3 most important numbers in your online business – learned from a guy who makes over $20 million / year in a non ‘make money’ niche

Register here.

 

Until next time,

Bojan

Bojan Doroslovac - My Online Business Wealth

Improving Your Conversions Using Email and Marketing Software

Hi Friend,

Bojan here. Today, we’re going to take a look at emails and automation in order to increase your conversions (opt-ins and sales).

EemailMarketingmail and marketing automation software is used to nurture leads and automate your marketing so that you can provide personalized attention to your clients in a scalable way.

It lets you categorize leads in such a manner that you can tell right away whether they are simply “interested” or “sales ready”.

Samples of email and marketing automation software include email management programs that segment lists and target specific emails to distinct customer groups.

They are a helpful way of dividing your prospects according to where they are in the sales timeline so that you can optimize your approach depending on their willingness to buy at any particular moment.

Another example of email and marketing automation software are lead nurturing programs. This is software that can warm up leads with a series of customized emails.

In most cases, they start with an introduction of your business and the product and services you are promoting and gradually builds towards asking for the sale.

Personalized Emails

Email and marketing automation software programs can be used to trigger personalized emails based on your leads’ behavior online.

This software looks at what visitors to your pages do once they get there, then uses “bots” that give programs automated responses tailored to each visitor’s actions so that you can appeal to precisely what they are looking for on your website.

Automated Report Generation

Marketing analytics software are tools you can use to generate reports and measure the success of different elements of your marketing strategies. It typically tracks all of your marketing activities and automatically creates rich reports so that you can have the tools you need to direct future marketing strategies.

One examples of marketing analytic software is closed-loop reporting. This type of program ties your leads back to specific marketing initiatives. This is helpful in calculating the actual return on investment for each specific marketing strategy.

Another type of marketing analytics are programs that analyze your web traffic to determine which sources are generating the most and best leads.

This lets you to focus your efforts on those sources that are working the best, and limiting your expenses on those programs that are failing to provide a good stream of prospects.

Tracking Your Competition

Competitor tracking software includes programs that analyze your competitors’ online metrics. Knowing and understanding the performance of your competitors in the marketplace is every bit as important – if not more important – than understanding your own business’s performance.

You can use these tools to make decisions that will guide your company past your competitors and more effectively dominate the marketplace and capture a bigger share or customers.

Outbound Marketing and Its Limitations

emailMarketing1Outbound marketing is based on things you do offline to generate sales leads. These can include networking with other industry professionals, attending trade shows, participating in seminar and webinars, creating email blasts aimed at purchased lists, cold calling potential customers, using outsourced telemarketers, and print, television, radio and billboard advertising.

These are called “outbound marketing” because you are taking pushing out into the world so that you can hope to find potential customers. But outbound marketing isn’t always as focused as inbound marketing. And, ultimately, it may be less effective because people have become so inundated with being bombarded with marketing messages throughout their day that they tend to ignore nearly all commercial messages.

In addition, advances in technology enables people to tune out, fast forward or skip over most outbound marketing that they have no interest in. For these reasons, outbound marketing is far less effective and consequently less desirable as a marketing investment opportunity than inbound marketing.

If you’d like to learn more about making money online, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth