Tag Archives: Call To Action

6 Tips for Writing a Call to Action That Converts

Hey Friend,

What makes a good CTA? What makes it converting like crazy? Let’s go over 6 tips that can make a significant difference in your CTA converting.

Content is the foundation that you use for online marketing. While quality content is essential, a well-written blog post or email is less likely to convert if you have a poorly worded call to action.

A call to action needs to grab the reader’s attention. It spurs them to take action. If you’ve noticed that your online marketing content is under-performing, then you should take a look at your call to action.

If you need help creating an effective call to action, then use the following 6 tips. Learn how to write a call to action that converts.

Keep Your Call to Action Short

Call To ActionThe very first step to writing an effective call to action is to keep it short. You should try to keep your call to action to less than 150 characters. Essentially, your call to action is an “act now” button or link. It should be short while still conveying a specific message.

For example, instead of simply stating “call today”, you may state “call us today and get a free quote”. Always check the total character count of your call to action. Don’t be afraid to trim a word or two.

Use Actionable Verbs

Use action words to get your reader to complete the desired action. Actionable verbs are words that can actually be performed by a person.

For example, when you include the word “Call” in your call to action, you’re encouraging your reader to call you. Other examples of actionable verbs and phrases include:

  • Click
  • Download
  • Try
  • Sign up
  • Join
  • Start
  • Talk
  • Reply
  • Place your order

Create Urgency in Your Call to Action

In addition to actionable verbs, you should try to create a sense of urgency. You want to createCall to Action an emotional trigger to give the sense that they need to “act now” in order to take advantage of your offer.

For example, you wouldn’t state “call us anytime to learn more”. Instead, you would state “call us today to learn more”. Here are a few examples of words that you can use to achieve this:

  • Now
  • Today
  • Limited time
  • Act now
  • Don’t delay
  • Last chance

Provide a Value in Your Call to Action

Another solution for boosting your conversion rates is to provide a value in your call to action. Including an offer or special promotion in your call to action lets your readers know that they’re getting a deal.

When writing your call to action, you may mention “call today for a free quote”, “call now to get a 50% discount”, “click here to receive your special gift”. This is a simple way to convert skeptical readers.

Make Sure Visitors Can Read Your Call to Action

Call to actionAlong with the actual words that you use, you need to make sure your call to action is readable. This means avoiding small fonts or intricate designs.

You can use graphics and interesting designs in your copy. But, your call to action needs to be highly visible and readable.

 

Keep Your Action Simple

Once a reader clicks on your call to action, they shouldn’t have any problem completing the next action. If the action is filling out a form, the form should be simple. If the action is giving you call, they shouldn’t have any problem finding the phone number.

Use these tips to start writing calls to action that actually convert. You should also consider using A/B split testing to test the effectiveness of your calls to action.

For even more online marketing tips, including the ultimate solution for conversion-ready internet marketing prospects, click here to learn more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

4 Secret Techniques for Getting Your Customers to Follow Your CTA Every Time

Hey Friend,

Wouldn’t it be nice if people would do what you tell them to do? In real life, that is not happening too often, but there are some rules you could apply to your sales letter web page and have a pretty good results. How? Let’s go over some call to action basics.

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions.

For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most important part of your sale letter. Everything preceding your CTA should be pushing your reader into taking the action you want them to take: Namely, to purchase your product.

The CTA must be very clear and very direct. There needs to be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.

Demanding a Response

CTA

In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing. After you set up the problem, introduce your product as the solution, explain the benefits they will receive if they purchase your product, offer social proof that explains how your product has already improved the lives of others or received the endorsement of authoritative people, offered bonuses to add value to your offer, and offered an unconditional guarantee, there should be no other course of action for them but to buy your product.

Often, the phrase “So what are you waiting for?!” is used right before the CTA. This is often the final push your prospective customers need to act on your clearly-defined CTA: To click on the link to buy your product NOW!

It’s All in the Formatting

Your sales page should be immediately identifiable as a sales page. So you want to avoid strange or unusual formatting that your readers may find off-putting. It’s a good idea – for a lot of reasons – to look at the sales pages your competitors are using.

You can often get formatting ideas from these pages. Another option is to run a Google search on high-converting sales pages and then “borrow” the formatting of those pages for your own. If they are already working for somebody else, those formats probably will work for you as well.

Picking the Best Colors and Fonts

Colors And Fonts

Use standard, neutral colors and familiar fonts on your sales page so that you don’t alienate your visitors. Remember, when they arrive on your page, they are not yet familiar with your product. Do whatever you can to set them at ease.

Video sales letters are another option for you to consider. You don’t need a lot of expensive equipment to create high-converting videos. Your laptop or PC probably already has a built-in camera. It may even be high definition.

If you choose to use a video sales letter – or include a short video on your sales page – write a script that includes all the key elements of your sales letter because the sales techniques are the same for video as they are for text.

Closing the Deal

If your CTA is clear and forceful, your pricing provides a lot of perceived value and is neither higher nor lower than your competitors, and you have engaged your reader on an emotional level to prove that your produce is something they can’t live without, then your sales letter will convert well.

Understanding how to get your customers to follow your CTA will only help increase your sales. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Please leave comments and questions below.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth