How to Create an Emotional Response with Video Marketing

Hey Friend,

In the last video post, I talked about video marketing and it this one, we will go over some other aspects of video marketing in your online business.

Video content is becoming an important part of internet marketing strategies. They help keep visitors engaged. It’s been found that consumers are more likely to retain information obtained from a video than information that they read.

When creating video content, being able to create an emotional response helps your content connect with viewers. They become more interested in your content and they’re more likely to move onto the next step in your marketing approach.

Here’re some of the most effective emotional triggers for video content marketing.

Using Fear in Video Content

FearFear is one of the biggest motivators. You can see this in action in commercials and video content for insurance companies, law firms, and other service-based businesses. The idea of using fear is to give viewers the idea that they need a particular service or product or else something bad could happen.

Fear is most effective when there is a real danger involved. For example, you wouldn’t use fear when marketing a toy or a video game.

The Power of Guilt

Guilt is closely associated to fear. Though, it’s used in a different manner. You can often see guilt at play in content for non-profit organizations. As an example, you can watch almost any video for animal shelters, feeding the poor, and other aid organizations, and see examples of guilt being used to illicit a response.

Instant Gratification for Immediate Action

Instant gratification can be used to create a sense of urgency. This compels viewers to take immediate action. This may help with impulse decisions. Using trigger phrase such as “act now” or “limited time only” can increase conversion rates for sales, deals, and special promotions.

Create a Sense of Belonging

BelongingAnother commonly used emotional trigger is creating a sense of belonging. Most people don’t like to be alone. Letting consumers know that they’ll be part of a family encourages them to take action. This type of emotional trigger is often used for service-based products.

Creating a sense of belonging can also be beneficial for helping to build a community. If you’re looking to get people to join your community, let potential members know that by joining your community they will be part of a family.

Competition and Leadership in Video Content

Some people like to be the first to try something. This can give people a sense of importance, leadership, and can be used to appeal to their competitive nature. Performance products are often marketed in this manner. As an example, athletic shoes may claim to help you jump higher, run faster, and generally excel at a particular sport.

A Few Suggestions About Choosing an Emotional Trigger

You should be careful when choosing an emotional trigger. By making the wrong choice, you could end up alienating a portion of your target audience. Obviously, you can’t appeal to everyone at the same time. But, you should do your best to avoid upsetting anyone.

Unless you’re going after a specific demographic, you should avoid attempting anything too wildEmotional or crazy. You should stick with the triggers that you’d like to see in a video for your content. You want to elicit a specific reaction to encourage viewers to take action.

People are bombarded with commercials and video content every day. In order to cut through all of these messages, your video needs to create an emotional response. This not always easy. But, if you take the time to consider the emotional triggers discussed, you’ll be off to a good start.

Consider the emotional triggers discussed the next time you create video content for your business. Along with emotional triggers for video content, there are many other ways to grab people’s attention. For additional ideas on how to do this, you may benefit by learning more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Top Secret List Building Techniques that You Have Never Heard Of

Hello my Friend,

Have you ever wondered what would be the best and fastest ways to build your list? Not just build it, but build it the right way?

In this week’s blog, we’ll go over some techniques you might have never heard of.

The key to beating your competition is always staying one step ahead. Here are three ways to expand the size of your subscription list and attract loyal, ready to buy customers that will give you the competitive advantage you need.

Twitter Time

TwitterBecause of its immediacy, Twitter is the platform on which news is spread the fastest. Whenever something important happens in the world, Twitter erupts with activity. As a result, it also offers one of the best opportunities for going viral.

With Twitter, you only have 140 characters to work with, so you have no choice but to be direct and to the point.

To supercharge Twitter as a marketing tool, you want to build a huge list of people with an interest in your business’ niche. To do this, search for tweets about your niche and go to the profiles of people who have recently tweeted in this niche and look at their list of followers.

If they have a lot of followers, follow those people. In most cases, they will automatically follow you back. When they do, every time you tweet something, they will receive it and there is the possibility they will retweet it so that their followers will see it as well.

Welcome to the World’s Most Powerful Media

YouTube is the world’s most popular video sharing site, so that makes it a great place to build
your list.

I like to create videos on YouTube that are like video squeeze pages … they offer informationYoutube
to viewers that they can actually use. Then at the end of the video, I invite them to give me their email address if they would like to get more helpful how-to videos.

The conversion rate on YouTube squeeze page videos is very high, so it’s absolutely a platform you should pursue to build your list.

How-to videos that are part of a series are more popular than those that stand alone, so if you have a 10 minute video providing high-value information to your prospective customers you would get more visitors if you broke it into three 3:33 minute videos.

A fast, easy way to build your list is to record any seminars or webinars you host. Break your webinar video into several files and create an online video series that YouTube users can subscribe to … or create your own YouTube channel.

Okay, now, these are free ways to build your list. Now I want to talk about a paid method. It’s called solo ads and it offers one of the most cost-effective ways to get high target customers on your email subscription list quickly.

Going Solo

Solo AdsSolo ads are ads you buy from other Internet marketers that they either place in their newsletters or send out a recommendation to their subscription list.

The benefits of solo ads is that you can find solo ad providers who specialize in the niche you are working in, so when they make a recommendation that their followers sign up to join your list you are getting people who have already bought products similar to yours … or have otherwise shown an interest or passion in you niche.

The other benefit is that solo ads are one of the least expensive paid marketing methods. They cost far less than Facebook Ads or Google Adwords or banner ads and so on, yet they give you some of the most targeted traffic you are going to find.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

That’s it for now and remember to post comments and questions below.

To your success,

Bojan

 

Bojan Doroslovac - My Online Business Wealth

Starting Your Online Business (Part 15 of 20) – Automation

Hi Friend,

I was in Honolulu and I shot this quick video number 15 from the 20 part series.

I’m talking about automation here. How do you automate things in Internet Marketing? It is probably the easiest niche to do just that.

 

To your success,

Bojan

Solving Problems – The Key to Understanding What Motivates Your Customers

Hey Friend,

In this week’s blog, we are talking about how to understand your customers’ motivation and tailor your offer accordingly.

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends.

Presenting a problem is therefore the first part of any marketing email. The problem presented in your email is simply whatever your product will solve.

A Real-World Example

ProblemFor example, let’s assume your affiliate product is an eBook that teaches how to talk to the opposite sex. The problem then would be that the customer is shy, doesn’t know how to meet people, and is afraid that they are going to grow old and die alone as a result.

Frequently, the presenting the problem is done in the form of a series of questions:

  • Do you get tongue-tied when it comes time to meet women?
  • Are you spending your Saturday nights sitting at home watching television because you can’t ask women out on dates?
  • Are you afraid that you will be a lifelong bachelor because of your anxiety around the opposite sex?” 

Offering Solutions

Next comes introducing your product as a solution to the problem. This gives your prospective customers hope that they can enrich their lives and remove this obstacle simply by purchasing your product:

“Introducing ‘How to Speak to Sexy Women: A Comprehensive Guide’ ”

After introducing your product, you want to explain the benefits your product has to offer yourSolution customer. These are different than your products features, which are a list of things that it includes.

This is actually a very important distinction: Benefits describe how your product will improve your customer’s life, how it will not only solve their problem but make them a better person. With this hypothetical product, for example, the benefits might include:

  • Win the woman of your dreams and begin a long and happy life with your new family.
  • Impress your friends and relatives with your confidence and self-esteem
  • Become more attractive to all women and increase your sex appeal

Benefits are a better way to promote your affiliate product than simply listing its features. That’s because it give your potential customer the opportunity to imagine themselves as being a better person for having purchased your product.

A good way to remember it is like this: Features SELL but benefits TELL.

If you are offering any special bonuses or guarantees, they can be listed next. Or if you are directing your email recipient to a sales page where the text builds up to the bonuses and guarantees, it may be a better idea to simply wait until they get there so that it have more impact.

The Critical CTA

The most important part is your Call to Action (CTA). You need to be crystal clear on exactly what it is you want your reader to do.

There can be no ambiguity whatsoever. If it is to visit a sales page, then state that clearly. If it is to buy a product, tell your customer to do exactly that. Don’t hint, obfuscate or beat around the bush. There’s no time for that and your customer won’t appreciate it. Be direct.

“Get Your Copy of ‘How to Meet Sexy Women’ and Start Changing Your Life TODAY!!”

CTA

The final part, and perhaps the most important, is the affiliate link. If you forget to include this link, you have wasted the time of your customer because they can’t get to where you want them to go.

Make a point of double checking every email you send to make sure it has an outgoing affiliate link to the web page where your customers can buy the product you are promoting. And test that link every time. One little misspelling or a period in the wrong spot can derail your entire sales process.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Comments? Questions? Post them bellow.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Making Genuine, Long-Lasting Connections with Your Customers: A Primer

Hi Friend,

In this week’s blog, we are going to talk about connecting with your customers, so they can trust you, like you and buy from you.

One of the hardest parts of running your own online marketing business is making genuine connections with your customers. Once you can build trust, you can develop a list of loyal customers who will buy from you again and again.

You can outsource your list building by hiring an inexpensive telemarketing service or by hiring a virtual assistant at one of the freelance hiring websites, such as ODesk, Guru or Elance.

Here you can find lots of skilled, talented people who are willing to do the grunt work of finding leads for you organically for very little money. The best part is you can set a budget for the job you want done and then let prospective contractors bid on the job.

Then you can simply hire the person, give them the parameters of the job you want done, set a deadline and let them go to work. Usually, the freelance hiring site will take care of all the administrative tasks for you, like supervising their work and making sure you get what you paid for.

Where to Buy Leads Safely

Leads - Make Money Online

If you are going to buy leads, just about the only safe places to buy lists from are reputable solo ad providers.

Buying solo ads is the best way to get around the risks associated with buying lists. That’s because when you buy a list form solo ad from a provider, you already know that the people on that list want to hear about the types of offer you are promoting.

They already know the provider and have agreed to receive their emails, so they aren’t going to mark your emails as spam, in all likelihood. They also probably aren’t going to delete your email out of hand.

Benefits of Ad Swaps

Ad swaps are another legitimate way to accomplish the same objective that you are attempting to achieve with buying lists … namely, getting your sales message in front of an entirely new group of prospective customers who are open to the types of products you are promoting.

Except with solo ad and ad swaps you don’t have to worry about the dark downside that comes with buying lists.

Think about it. Let’s say you have purchased products from an Internet marketer in the past and look forward to receiving emails from that person because they consistently provide you with things you can use … either free information you can use or offers that of are interest to you.

That marketer sells a solo ad to another marketer, so you get an email from them that says,

Ad Swaps - Make Money Online

“Hey, check out this internet marketer. They have great products and offers and I highly recommend them.”

The email comes with a link to your squeeze page or an opt-in box right there on the email. Either way, you probably are going to opt-in to that marketer and be open to receiving emails from them. You probably are going to pay attention to their offer and, hopefully, act on it and get something of value.

Contrast that with getting an email from that very same marketer who has purchased our email address from a list clearinghouse. It could be exactly the same offer that you received via the solo ad route … same subject line, same text, same everything.

But in all likelihood you are going to delete that message without reading it simply because it was unsolicited.

Getting People to Trust You

Trust - Make Money Online

People aren’t going to open your unsolicited emails because there’s just too much risk with computer viruses and other malware these days to open emails from people you don’t know. The last thing anybody wants is for their hard drive to crash.

So instead of buying lists from companies you don’t know, the better option is to buy solo ads from people you trust and who can put you in touch directly with the types of customers who already are going to be open to buying the types of products you are promoting.

Building genuine loyalty bonds with your customers is essential to your long-term success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

Traffic Optimization Secrets Most People Don’t Know About

Hello my Friend,

Bojan here and in this week’s blog post, we’ll be talking about a few secrets that can make a huge difference in driving traffic to your offer/site/blog.

When it comes down to it, making money with Internet marketing isn’t rocket science. All you have to do is use paid or free methods that lead visitor to your offers, then utilize techniques within our content that maximize conversion rates.

Traffic OptimizationWithout a doubt, paying for traffic is the easiest way to build your online business. You can sometimes get results within a few hours – or even a few minutes – of launching your paid traffic campaigns. But as soon as the money runs out, usually so does the traffic.

The paid platform most marketers use is Google AdWords. It’s the biggest and most popular. But therein lies the problem: Google AdWords is so big that it’s often really hard to get your offers noticed by consumers. It’s simply so filled with competitors that you either have to spend a fortune bidding on the best keywords or risk getting little return for your marketing dollar.

Plus, Google has one of the worst support structures you are going to find anywhere. It also has built a reputation for being hostile toward affiliate marketers. Google has been known to ban accounts suddenly and without explanation. And they are so big, they can get away with it!

Alternatives to Google AdWords

Google Adword Alternatives

But Google isn’t the only game in town. For many marketers, Bing and Yahoo offer better alternatives.

While between the two, Bing and Yahoo only account for 29.2% of the search engine marketplace, that’s 29% of billions of online users. And both are not only affiliate friendly, but provide better service.

Best of all, while your competitors are spending a fortune bidding on the best keywords on Google, you can quietly but effectively promote your offers on Bing and Yahoo without overspending on the best keywords.

Less Expensive Paid Methods

Two other little-used but highly effective paid methods are Facebook Ads and solo ads.

Even though Facebook seems to share Google’s contempt for affiliate marketers, its ad program Free Trafficis worth considering because of its ability to provide extremely targeted demographic and psychographic information so you can tailor your offers not only on things like age, gender and geographic location, but also on likes and dislikes, interests and preferences.

The biggest benefit of solo ads is the price. Your budget go much farther using solo ads as compared to working with a bigger, more expensive marketing platform. And your ads are seen only by people who already have proven to be passionate about your niche.

Secret Free Traffic Methods

Right now, social approval signals are the top measure of site ranking. But creating back links to your web pages from high authority sites still can influence your page’s rankings.

Search engines consider authority sites to be anyplace web users go when they are searching for answers to niche-related questions. They include such site as Wikipedia.com, About.com, eHow.com, Yahoo Answers, and so on. Sites with the suffix .gov and .edu also are considered authority sites by the search engines.

Creating Links from Authoritative Sites

Here’s a fast, easy way to create links to your pages from authoritative sites:

  1. Go to any of these sites
  2. Create an article or comment on an existing post
  3. Leave a link to your pages in the About the Author box

When readers follow that link back to your page, you have a new high-target prospect and your page ranking will improve at the same time.

When you use these traffic generating secrets, you don’t have to spend a fortune promoting your offers or attracting new visitors to your web pages.

If you’d like more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

 

Email Marketing: Knowing What to Send and When

Hey my Friend,

Emailing your followers and subscribers is a way to let them know you care about them and to share value with them. You also have to remind them that you are still there, since they probably receive lots of emails from different sources anyway.

How to do it properly, you might wonder. Here are a few rules you should have in mind.

If you already have a list of subscribers who are passionate about your niche, it’s time to set up a series of emails that you program your autoresponder to send out according to a pre-set schedule. This is known as an “email swipe”.

There’s no limit to the number of emails you can send out. Your subscribers keep getting them until they unsubscribe from your list. As long as your emails provide something your customers want, they will continue to keep opening them.

And, as long as they are opening your emails, rather than deleting them without reading them, you have the opportunity to sell the products you are promoting to the people on your email list.

What Emails Should Do

The emails you send out should serve one of two purposes:

  • Reinforce your subscriber’s loyalty by giving them something of high value for free
  • Promote a particular product or service

Effective email swipes contain both types of emails. If you send out emails that just promote products and services, your subscribers aren’t going to get a lot of value from your emails and they will be more likely to unsubscribe.

Email Marketing

Instead, alternate these promotional emails with ones that provide free high-value content that they can actually use in their everyday lives. Your subscribers then will be more likely to open your emails and to purchasing the products or services you promote when you send promotional emails.

Toggling between these two types of emails successfully requires a lot of skill, much of which comes with experience.

Keep in mind that once the person on your email list makes the choice to delete your email without reading it the first time, it’s going to be harder and harder for you to get them to open any subsequent emails that you send.

That’s why it is critically important that you keep your emails interesting enough and provide enough value so that the people on your list will have no choice but to open your emails every time you send them.

What Kind of Content to Include

Free high-value emails should contain either original content that you have created yourself or content you have purchased or commissioned from freelancers, PLR or some other source. Your emails can even simply contain links to informative content your subscribers will find useful.

By the way, this strategy works the same when marketing in other platforms as well, not just Email Marketingemail. You can provide high value content and keep people looking forward to your next submission on places such as Facebook, Twitter, Instagram, Tumblr and many other formats. The principle is the same.

Consider your emails swipes as a newsletter that you send your subscribers. A newsletter contains interesting and helpful articles about topics that interesting. If your content is high quality and your subscribers enjoy it, they are going to be more open to buying the products and services you promote in your newsletter.

How Often Should You Send Emails?

While there is no agreed-upon schedule for free content and promotional emails, use a 3:1 proportion. For every promotional email you send out, send out three that provide free high value content designed to build loyalty with your subscribers.

Promotional emails should have a structure similar to a sales letter. Have a clear Call to Action (CTA) that says exactly you want your reader to do: Buy a product, subscribe to a newsletter, invest in your company, etc.

Promotional emails need to have a link where your subscribers can click on to buy the products or services you are promoting.

Content of Promotional Emails

Promotional EmailThe content you promote in your promotional emails can be either original or something you commissioned another person to create for you. You also can promote affiliate products, which are products sold by somebody else but promoted by you. When a subscriber clicks through and buys one of these affiliate products, you get paid a commission.

Affiliate products are popular among email marketers because they don’t require you to purchase anything up front or worry about delivering the product to the buyer. All you do is promote the product and when a sale is made, you get paid.

For more information about increasing your sales per email opt-in, check out our lead generation system by clicking on this link now.

 

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

The First Steps to Monetizing Your Affiliate Sales Funnel

Hello my Friend,

You probably heard that the ultimate business model of all times is – affiliate marketing! There are many reasons why, but we’re not going to talk about that in this blog post. Let’s look at the practical side of it, which is how to monetize it by setting your sales funnel right.

After working with affiliate marketing for a while, most online marketers have a basic understanding of how the process works. Now we are going to do something a little bit different: We’re actually going to take the principles you have learned about creating sales funnels and actually walk you through the process using a real affiliate product that we are going to identify on Clickbank.

In the Beginning …

Beginning

First, let’s go to Clickbank and look for a product to promote. It should be something that is within your comfort zone and in a niche you are familiar with.

Let’s say you have an infoproduct you have either created yourself or bought from another online marketer. It’s got a high conversion rate, an attractive gravity and pays a 75 percent commission on its sales price. Plus, if you are familiar with it, you can talk about it intelligently with enthusiasm.

The next step is to create some web pages where we can promote this product. There are two we are going to build — the squeeze page and the sales page.

Squeeze Pages

For the squeeze page we are going to need some sort of giveaway that our customers are going to find irresistible.

Let’s think for a moment about the types of people who are going to be searching for your product: People who want to learn how to create passive online revenue streams but lack the experience or knowledge to do so.

Now let’s think about what sorts of giveaway products they would find irresistible. How about a top 10 list of some kind that gives them actionable information they can use in their everyday lives?

You can either create this giveaway product buy a Private Label Rights product for ten dollars or less and reconfigure it as our own, or commission somebody to create it for you by hiring somebody on Elance, Guru, ODesk or one of the other freelance marketplaces.

Making the Offer

Okay so now we have our Lead Magnet. The next step is to load it onto our sales page and hook

Offer

up our autoresponder so that when people opt-in, the autoresponder sends them the giveaway report and adds them to our email list.

At this point, the autoresponder needs to point the visitor to our sales page, which is the other website we have created to promote the product.

Again, the content of the sales page can be something we have created ourselves using the techniques we have learned from this course, or hired somebody else to write for us.

Don’t Repeat Yourself

What you don’t want to do is to simply use the sales copy that the affiliate seller give you verbatim because then your sales page may be exactly the same as other sales pages out there.

It’s also important that your sales page be SEO optimized so that people can find it through organic Google searches and other search engines.

Promoting Your Product through Email

EmailNow we have two paths leading to our affiliate link: People who opt-in to the squeeze page are led to the sales page and people who find the sales page organically also have the opportunity to buy our affiliate product.

The next step is one of the easiest. We want to build our email series that is going to promote our affiliate product to our subscribers. For this, it is perfectly acceptable to use the swipe copy provided by the affiliate seller.

Or you can create your own swipe copy if you want. Or you can modify their copy any way you like.

The next thing we want to do is to create social media marketing. For one, that means including widgets on our sales page so that it’s easy for people to give social approval signals so that our page ranking improves.

Knowing what to do with the knowledge you’ve gained as an experienced Internet marketer is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

4 Simple Steps to Becoming a Solo Ad Provider

Hi my Friend,

Have you ever thought about becoming a solo provider? An additional income can come handy as a result of your list – building efforts. Let’s see what can you do about it.

One way to supplement your income you are earning promoting affiliate products is becoming a solo ad provider.

You’ve worked very hard to create your list using both paid and free traffic generation methods. You’ve also exploited your list by using it to feed your sales funnel. The next step is earning even more money from your list by becoming a solo ad provider.

Reinventing the Wheel

Reinventing The Wheel

The thing to remember is that there are lots of affiliate marketers out there who are just like you when you first started this course … they wanted to get into the lucrative field of online marketing but they didn’t know how to get started.

Or they understood the benefits of promoting affiliate products, but they couldn’t or wouldn’t make the effort to build their list.

If you already have a successful online marketing business, you have something very valuable that they want … a big list of high-target prospective customers. That’s golden. That’s something you can exploit.

How Much Can You Make?

Another option is to negotiate with another solo ad provider to fit whatever budget you have.

money

The first question most people ask is how much is my list worth. The answer is that it is worth whatever you can sell it for.

Generally, solo ad lists sell for anywhere from $50 to $100, but you can go higher or lower depending on the size and quality of your list. For example, if the people on your list are consistently buying most of the products you promote, you can charge more.

As a solo ad provider, you also should be open to the negotiated agreement. For example, if you are offering your list of 1,000 niche-centric contacts for $100, but a buyer doesn’t have $100 to spend, you can offer to sell them 250 contacts for 25. After all, some money is better than no money.

‘Wanna Swap Ads?’

Or if the marketer has no budget at all for paid traffic, you can propose an ad swap.

Ad swaps are a great way to trade solo ads with people who don’t have a big marketing budget, or have no marketing budget. You should continue to consider them even after you start to earn profits and have money to spend on advertising.

That’s because they allow you to build a community of peers who you can rely on not only for ad swaps but for information, product tips, to learn from their experience, support and even just to gossip or chat.

My experience has been that internet marketing is not really as much about the competition as it is about making contacts with other people and building a support system so you can help each other achieve your goals.

Ad Swaps

I may be prejudiced because I’ve gotten some of my best conversions from solo ads placed as part of ad swaps, but also because some of my most trusted friends in the industry have come from ad swaps.

In other words, you can do some horse trading in order to accommodate whatever low or no budget you have. In most cases, you can make money from solo ads even if buyers aren’t going to buy exactly the amount you originally offered. In my experience, the more you make deals with people, the easier it becomes.

Becoming a solo ad provider is a great way to multiply your online marketing income because you can use tools and processes you already have in place.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth