Monthly Archives: August 2016

5 Simple Tips You Can Use to Write Attention Grabbing Headlines

Hi Friend,

HeadlineDo you occasionally see a headline that just draws you like a magnet to open it? It just stands out of everything else on the page and you end up clicking it, regardless of the fact that you were in a hurry and did not plan on spending time on reading blog posts.

An attention grabbing headline can be useful for improving your email marketing, increasing conversion on your website, and for any other form of content marketing that includes its own header or title. This is the first indication that a reader has as to what to expect from your content.

You don’t need to be a professional writer in order to create great copy for websites, landing pages, blog posts, and emails. But, you should start with a killer headline. Here are some extremely easy to follow tips for writing effective headlines.

Write a Summary of Your Content

The first step is to summarize the main point of your content in a single sentence. Don’t worry about how it sounds. Keep it simple. Just write a sentence. You’ll edit it to improve the flair of the headline.

For example, this article is about writing headlines. So, the main point is “how to write headlines that will grab people’s attention”. But, this is not quite effective. It still needs some polish.

Use Numbers in Your Headlines

People like numbers. This applies to almost any headline. Whether you’re writing headlines for Numbered Headlineemails, blog posts, or any other marketing campaign – numbers are effective.

If you are listing steps, providing tips, or offering any other content that could be put into a list, then consider giving your headline a number. Take your original sentence and see if you can add a number to your headline.

Include Exciting Adjectives

Next, try to include an exciting adjective in your headline. These words help inspire action and grab attention. Here are a few examples for your consideration:

  • Essential
  • Excellent
  • Effective
  • Fantastic
  • Important
  • Mind blowing
  • Valuable
  • Ultimate
  • Simple

Keep Your Headline Short

You should also keep your headline short. If you’re writing a headline for a blog post or web page, your headline will also work as your title. Google recommends a maximum of 70 characters. Along with the character count, you should pay attention to the number of words.

In most studies, headlines with between 10 and 12 words tend to perform best. You could go as low as 8 and as high as 14. But, these may not be as effective.

Try to Include Your Focus Keyword

Even if you don’t pay close attention to keyword density, you should try to include a focus keyword. Use Google AdWords Keyword Planner Tool to find a relevant keyword that has decent search volume with low competition. Work into your headline if possible.

KeywordOnce you’ve completed your headline, using these tips, read it out loud. Does it grab your attention? It should convey the subject of your content and encourage people to want to read the rest of your content.

These suggestions can be used for writing any type of headline. Improve the conversion rates of your landing pages, boost traffic to your blog posts, and increase click-through rates on your emails.

In addition to these suggestions, you may want to try writing 5 or 6 different headlines. Create a list of headlines and then consider which one sounds best.

You could even use A/B split testing to test the effectiveness of two different headlines. Create two separate versions of your content, with two different headlines. See which one works best.

You can start using these tips today. Go through the headers and titles of some of your older blog posts or landing pages. See if you can put a new spin on previous headlines.

Along with effective headlines, you could also benefit from additional online marketing tips, such as using a lead generation system. Click here to learn more about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

 

How to Perform Market Research to Improve Conversion Rates

Hey Friend,

A word or two about marketing research this week and how to apply it towards better conversion rates.

Market ResearchWithout market research, how do you know if you’re effectively reaching your target audience? Market research gives you a clear indication of what your customers are looking for. It helps you address the needs of your market base.

With proper market research, you can tweak your marketing campaign to more effectively entice potential customers. If you want to improve conversion rates, then market research is the best place to start. Here are some suggestions for including market research in your marketing efforts.

Performing Primary Market Research

You’ll begin your market research by looking at the practices that you already have in place. There are multiple ways to gather the information that you’ll need. You can perform telephone interviews or send out a survey or questionnaire to your email subscriber list.

You should ask your customers or subscribers questions related to your products or services. This could include asking about their likes and dislikes or any ideas that they have for improving your products or services.

Primary market research is intended to give you a better indication of the wants and needs of your customers. You can use this when developing or updating your products or services.

Performing Secondary Market Research

Secondary market research refers to information that you gather from other sources. This Market Researchcould include reports from various organisations. Look for consumer reports related to your industry. Find out who your biggest competition is and the total sales in your industry the previous year.

With secondary market research, you can determine what percentage of the market you’ve reached. This gives you a better idea of how much room there is for growth in your industry.

Putting Your Research Together

After you have finished your primary and secondary market research, it’s time to put it all together. Use a single text document or spreadsheet to record your notes and compile all the information that you’ve gathered.

When evaluating your market research, you are looking for trends. This includes common responses from your surveys and questionnaires and common practices being employed by your competition. Using these two areas, you can begin implementing changes in your marketing practices.

Target the Needs and Interests of Your Customers

Use the suggestions provided by your customers to develop more effective calls to action and headers. Come up with ways to use your products or services to address their primary needs and interests. You’ll find it easier to create content, products, and services that appeal to your market base.

Follow the Lead of Your Competitors

CompetitionYou can also look at your competition and ensure that you are using the most effective marketing channels. You should follow their lead, but avoid copying the actions of your competitors.

For example, if they’re relying on email marketing as their main approach for increasing their sales then make sure that you’re using email marketing. Tailor your marketing campaigns to include the marketing channels used by your competition.

Perform Market Research Regularly

Market research isn’t a task that you perform once. Depending on the size of your market, you may want to perform this research every quarter – or at least every year. This ensures your research is fresh and keeps you on the right track.

Market research allows you to explore all of your options. You can learn more about your target audience. This will help you to create better content and more effective advertisements. By taking the time to include market research in your marketing plans, you can easily begin increasing conversion rates.

Thanks for reading and good luck with your research. If you’d like to receive more internet marketing tips and solutions for lead generation, then click on the following link to learn more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth