Monthly Archives: June 2016

Marketing Your Own Personality to Drive Branding for Your Online Business

Hi Friend,

This week, we are talking about imprinting your brand into your marketing. There are several things you can do to achieve that. Let’s see some of them.

When you run an affiliate marketing business, long-term relationships are far more profitable than short-term revenues. In only a very limited number of cases is there high value to jumping into a hot market, making a big splash, then getting out as fast as you can.

BrandingIn most cases, building long-term relationships with your customers in the end is the most rewarding strategy, both financially and in terms of your company’s reputation and brand.

If you consider your customers to be your friends, rather than simply your customers, you can improve the effectiveness of any marketing program.

Any time you contact your customers – whether via email, social media, in forums or anywhere else – you should try to personalize the experience as much as possible. Share details about your personal history and family life.

Give your customers the opportunity to develop a genuine emotional bond with you and offer them a vested interest in your success. This will result in a long, prosperous business relationship with a larger group of customers and it will help build your reputation online. Remember, that and you can continually grow your business for many years to come.

Putting Your Personality on the Squeeze Page

For example, how much is an email opt-in worth to you? In other words, when you get personalitysomebody to act on your squeeze page — they give you their email address in exchange for whatever high value, niche related content you are giving away for free — what does that mean in terms of cash business? A ballpark estimate is that each opt-in is worth about 50 cents to one dollar per month. And I would say that’s pretty conservative.

So if you have 1,000 opt-ins on a particular squeeze page per month, you can expect that to bring you at least $500 to $1,000 per month.

Every email opt-in you get, you put that person into your sales funnel. That means you are going to be sending them offers and affiliate product promotions interspersed with other high value content and personal information.

The Value of Customers

According to the industry average, each person on your list is worth about 75 cents per month to you.

Obviously, you can increase this average by promoting products people really want and by doing a great job nurturing interpersonal relationships with the people on your list.

Once people opt-in to your subscriptions list, ideally, you want to push your subscribers up your value ladder. This means that regardless of your niche, the purpose of the sales funnel is to push your customers so that they buy offers with bigger and bigger price tags.

You can promote these products using the multiple marketing platforms you have created, including your email subscriber list, social media, squeeze pages, article and forum marketing, and even paid marketing like CPC ads and Google Adwords. How prospects find your sales funnel is less important than what they do once they arrive there.

Gateway Offers

GateThe gateway offer is the first product that you are going to ask your prospects to pay for. Your gateway offer promotion comes after any giveaway product from your squeeze page or elsewhere. The important aspect of the gateway offer is that it should have enormous perceived value for your prospects. In other words, you should over-deliver for what they are paying.

With digital products, it’s hard to lose money in distribution because you can re-sell the same product repeatedly without any additional production costs. Still, it should seem to your customers as if what they are getting with their gateway product is worth far, far more than what they are paying. One way to do this is to provide the highest quality products possible.

Offering your customers value and using your own personality and personal history to build relationships is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Please put your questions or comments below.
To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

How to Create an Emotional Response with Video Marketing

Hey Friend,

In the last video post, I talked about video marketing and it this one, we will go over some other aspects of video marketing in your online business.

Video content is becoming an important part of internet marketing strategies. They help keep visitors engaged. It’s been found that consumers are more likely to retain information obtained from a video than information that they read.

When creating video content, being able to create an emotional response helps your content connect with viewers. They become more interested in your content and they’re more likely to move onto the next step in your marketing approach.

Here’re some of the most effective emotional triggers for video content marketing.

Using Fear in Video Content

FearFear is one of the biggest motivators. You can see this in action in commercials and video content for insurance companies, law firms, and other service-based businesses. The idea of using fear is to give viewers the idea that they need a particular service or product or else something bad could happen.

Fear is most effective when there is a real danger involved. For example, you wouldn’t use fear when marketing a toy or a video game.

The Power of Guilt

Guilt is closely associated to fear. Though, it’s used in a different manner. You can often see guilt at play in content for non-profit organizations. As an example, you can watch almost any video for animal shelters, feeding the poor, and other aid organizations, and see examples of guilt being used to illicit a response.

Instant Gratification for Immediate Action

Instant gratification can be used to create a sense of urgency. This compels viewers to take immediate action. This may help with impulse decisions. Using trigger phrase such as “act now” or “limited time only” can increase conversion rates for sales, deals, and special promotions.

Create a Sense of Belonging

BelongingAnother commonly used emotional trigger is creating a sense of belonging. Most people don’t like to be alone. Letting consumers know that they’ll be part of a family encourages them to take action. This type of emotional trigger is often used for service-based products.

Creating a sense of belonging can also be beneficial for helping to build a community. If you’re looking to get people to join your community, let potential members know that by joining your community they will be part of a family.

Competition and Leadership in Video Content

Some people like to be the first to try something. This can give people a sense of importance, leadership, and can be used to appeal to their competitive nature. Performance products are often marketed in this manner. As an example, athletic shoes may claim to help you jump higher, run faster, and generally excel at a particular sport.

A Few Suggestions About Choosing an Emotional Trigger

You should be careful when choosing an emotional trigger. By making the wrong choice, you could end up alienating a portion of your target audience. Obviously, you can’t appeal to everyone at the same time. But, you should do your best to avoid upsetting anyone.

Unless you’re going after a specific demographic, you should avoid attempting anything too wildEmotional or crazy. You should stick with the triggers that you’d like to see in a video for your content. You want to elicit a specific reaction to encourage viewers to take action.

People are bombarded with commercials and video content every day. In order to cut through all of these messages, your video needs to create an emotional response. This not always easy. But, if you take the time to consider the emotional triggers discussed, you’ll be off to a good start.

Consider the emotional triggers discussed the next time you create video content for your business. Along with emotional triggers for video content, there are many other ways to grab people’s attention. For additional ideas on how to do this, you may benefit by learning more about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Top Secret List Building Techniques that You Have Never Heard Of

Hello my Friend,

Have you ever wondered what would be the best and fastest ways to build your list? Not just build it, but build it the right way?

In this week’s blog, we’ll go over some techniques you might have never heard of.

The key to beating your competition is always staying one step ahead. Here are three ways to expand the size of your subscription list and attract loyal, ready to buy customers that will give you the competitive advantage you need.

Twitter Time

TwitterBecause of its immediacy, Twitter is the platform on which news is spread the fastest. Whenever something important happens in the world, Twitter erupts with activity. As a result, it also offers one of the best opportunities for going viral.

With Twitter, you only have 140 characters to work with, so you have no choice but to be direct and to the point.

To supercharge Twitter as a marketing tool, you want to build a huge list of people with an interest in your business’ niche. To do this, search for tweets about your niche and go to the profiles of people who have recently tweeted in this niche and look at their list of followers.

If they have a lot of followers, follow those people. In most cases, they will automatically follow you back. When they do, every time you tweet something, they will receive it and there is the possibility they will retweet it so that their followers will see it as well.

Welcome to the World’s Most Powerful Media

YouTube is the world’s most popular video sharing site, so that makes it a great place to build
your list.

I like to create videos on YouTube that are like video squeeze pages … they offer informationYoutube
to viewers that they can actually use. Then at the end of the video, I invite them to give me their email address if they would like to get more helpful how-to videos.

The conversion rate on YouTube squeeze page videos is very high, so it’s absolutely a platform you should pursue to build your list.

How-to videos that are part of a series are more popular than those that stand alone, so if you have a 10 minute video providing high-value information to your prospective customers you would get more visitors if you broke it into three 3:33 minute videos.

A fast, easy way to build your list is to record any seminars or webinars you host. Break your webinar video into several files and create an online video series that YouTube users can subscribe to … or create your own YouTube channel.

Okay, now, these are free ways to build your list. Now I want to talk about a paid method. It’s called solo ads and it offers one of the most cost-effective ways to get high target customers on your email subscription list quickly.

Going Solo

Solo AdsSolo ads are ads you buy from other Internet marketers that they either place in their newsletters or send out a recommendation to their subscription list.

The benefits of solo ads is that you can find solo ad providers who specialize in the niche you are working in, so when they make a recommendation that their followers sign up to join your list you are getting people who have already bought products similar to yours … or have otherwise shown an interest or passion in you niche.

The other benefit is that solo ads are one of the least expensive paid marketing methods. They cost far less than Facebook Ads or Google Adwords or banner ads and so on, yet they give you some of the most targeted traffic you are going to find.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

That’s it for now and remember to post comments and questions below.

To your success,

Bojan

 

Bojan Doroslovac - My Online Business Wealth