Monthly Archives: March 2016

The First Steps to Monetizing Your Affiliate Sales Funnel

Hello my Friend,

You probably heard that the ultimate business model of all times is – affiliate marketing! There are many reasons why, but we’re not going to talk about that in this blog post. Let’s look at the practical side of it, which is how to monetize it by setting your sales funnel right.

After working with affiliate marketing for a while, most online marketers have a basic understanding of how the process works. Now we are going to do something a little bit different: We’re actually going to take the principles you have learned about creating sales funnels and actually walk you through the process using a real affiliate product that we are going to identify on Clickbank.

In the Beginning …

Beginning

First, let’s go to Clickbank and look for a product to promote. It should be something that is within your comfort zone and in a niche you are familiar with.

Let’s say you have an infoproduct you have either created yourself or bought from another online marketer. It’s got a high conversion rate, an attractive gravity and pays a 75 percent commission on its sales price. Plus, if you are familiar with it, you can talk about it intelligently with enthusiasm.

The next step is to create some web pages where we can promote this product. There are two we are going to build — the squeeze page and the sales page.

Squeeze Pages

For the squeeze page we are going to need some sort of giveaway that our customers are going to find irresistible.

Let’s think for a moment about the types of people who are going to be searching for your product: People who want to learn how to create passive online revenue streams but lack the experience or knowledge to do so.

Now let’s think about what sorts of giveaway products they would find irresistible. How about a top 10 list of some kind that gives them actionable information they can use in their everyday lives?

You can either create this giveaway product buy a Private Label Rights product for ten dollars or less and reconfigure it as our own, or commission somebody to create it for you by hiring somebody on Elance, Guru, ODesk or one of the other freelance marketplaces.

Making the Offer

Okay so now we have our Lead Magnet. The next step is to load it onto our sales page and hook

Offer

up our autoresponder so that when people opt-in, the autoresponder sends them the giveaway report and adds them to our email list.

At this point, the autoresponder needs to point the visitor to our sales page, which is the other website we have created to promote the product.

Again, the content of the sales page can be something we have created ourselves using the techniques we have learned from this course, or hired somebody else to write for us.

Don’t Repeat Yourself

What you don’t want to do is to simply use the sales copy that the affiliate seller give you verbatim because then your sales page may be exactly the same as other sales pages out there.

It’s also important that your sales page be SEO optimized so that people can find it through organic Google searches and other search engines.

Promoting Your Product through Email

EmailNow we have two paths leading to our affiliate link: People who opt-in to the squeeze page are led to the sales page and people who find the sales page organically also have the opportunity to buy our affiliate product.

The next step is one of the easiest. We want to build our email series that is going to promote our affiliate product to our subscribers. For this, it is perfectly acceptable to use the swipe copy provided by the affiliate seller.

Or you can create your own swipe copy if you want. Or you can modify their copy any way you like.

The next thing we want to do is to create social media marketing. For one, that means including widgets on our sales page so that it’s easy for people to give social approval signals so that our page ranking improves.

Knowing what to do with the knowledge you’ve gained as an experienced Internet marketer is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

4 Simple Steps to Becoming a Solo Ad Provider

Hi my Friend,

Have you ever thought about becoming a solo provider? An additional income can come handy as a result of your list – building efforts. Let’s see what can you do about it.

One way to supplement your income you are earning promoting affiliate products is becoming a solo ad provider.

You’ve worked very hard to create your list using both paid and free traffic generation methods. You’ve also exploited your list by using it to feed your sales funnel. The next step is earning even more money from your list by becoming a solo ad provider.

Reinventing the Wheel

Reinventing The Wheel

The thing to remember is that there are lots of affiliate marketers out there who are just like you when you first started this course … they wanted to get into the lucrative field of online marketing but they didn’t know how to get started.

Or they understood the benefits of promoting affiliate products, but they couldn’t or wouldn’t make the effort to build their list.

If you already have a successful online marketing business, you have something very valuable that they want … a big list of high-target prospective customers. That’s golden. That’s something you can exploit.

How Much Can You Make?

Another option is to negotiate with another solo ad provider to fit whatever budget you have.

money

The first question most people ask is how much is my list worth. The answer is that it is worth whatever you can sell it for.

Generally, solo ad lists sell for anywhere from $50 to $100, but you can go higher or lower depending on the size and quality of your list. For example, if the people on your list are consistently buying most of the products you promote, you can charge more.

As a solo ad provider, you also should be open to the negotiated agreement. For example, if you are offering your list of 1,000 niche-centric contacts for $100, but a buyer doesn’t have $100 to spend, you can offer to sell them 250 contacts for 25. After all, some money is better than no money.

‘Wanna Swap Ads?’

Or if the marketer has no budget at all for paid traffic, you can propose an ad swap.

Ad swaps are a great way to trade solo ads with people who don’t have a big marketing budget, or have no marketing budget. You should continue to consider them even after you start to earn profits and have money to spend on advertising.

That’s because they allow you to build a community of peers who you can rely on not only for ad swaps but for information, product tips, to learn from their experience, support and even just to gossip or chat.

My experience has been that internet marketing is not really as much about the competition as it is about making contacts with other people and building a support system so you can help each other achieve your goals.

Ad Swaps

I may be prejudiced because I’ve gotten some of my best conversions from solo ads placed as part of ad swaps, but also because some of my most trusted friends in the industry have come from ad swaps.

In other words, you can do some horse trading in order to accommodate whatever low or no budget you have. In most cases, you can make money from solo ads even if buyers aren’t going to buy exactly the amount you originally offered. In my experience, the more you make deals with people, the easier it becomes.

Becoming a solo ad provider is a great way to multiply your online marketing income because you can use tools and processes you already have in place.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

Three of the Biggest Mistakes Most Internet Marketers Make

Hey Friend,

They say, the only way not to make mistakes is not to do anything, right? Still, it comes handy if you know how to avoid some of the most common mistakes that affiliate marketers make so that you can preserve the integrity of your business.

Selling to the Wrong Audience

The first mistake most newbie affiliate marketers make is to try to market your products to people who don’t want them.

This is why it is important to use “permission lists” only. Permission lists are groups of email addresses of people who have given you their permission — either explicitly or implicitly — for you to send emails promoting your products.

Examples of explicit permission would include lists compiled of people who respond affirmatively to your inquiry, “Can we send you more information about promotions and special offers for our products?” Implicit permission examples would include people who enter their email address on your squeeze page.

Know Your Customers

Know Your Audience

When you purchase an email list from somebody else, for example, you are paying for a list of indifferent customers.

If the list is big enough — such as thousands or tens of thousands of addresses — sending promotional emails to everybody on the list probably will result in a very small percentage of responses, possible 1% to 2%.

But the cost of reaching that small percentage of potential customers is alienating everybody else on this list by sending them emails they don’t want and can’t use. You risk being considered a “spammer” and dramatically decrease their willingness to consider any product you offer in the future.

Plus, as we have seen, it can get you banned by the big email providers and perhaps even prosecuted and fined for violating the law.

Not Exploiting Social Media

The second most common pitfall is ignoring social media. This is actually quite common even among established businesses.

Social media platforms like Facebook, Twitter and LinkedIn offer some of the best ways to contact specific customer groups.

It also offers the ability to develop strong, interpersonal relationships with potential customers. That’s because these platforms tend to be more personalized and intimate than other more traditional marketing platforms.

A Sample Case

For example, assume you have a Facebook page for your business that sells kits for converting your home to solar energy.

The only people who are going to “friend” you on Facebook are people who are passionate about renewable energy sources, reducing them home power costs, and saving the environment.

You can nurture these customers by providing links to informative articles on the topic, hosting forums and web chats for people to share their ideas and resources, and even frequently posting pictures and videos about your personal life in order to establish a lasting bond.

Then, when it comes time to promote your specific products, your Facebook friends — or Twitter followers or LinkedIn contacts … will be very open to the idea of purchasing them because they feel as if they have a personal relationship with you.

Ignore Facebook and Twitter at Your Own Risk

fbtwitter

Social media is often ignored by traditional businesses because they assume it is simply for entertainment purposes, is used primarily by younger people who are less willing to spend money, and takes too much time and attention to properly maintain.

All three assumptions are dead wrong. Facebook and Twitter are now considered one of the most effective ways to reach highly targeted prospective customers. The average age of Facebook’s users has risen to 34 years old in recent years.

And social media sites are simple to set up, fun to maintain, and free to use. Ignoring this growing marketing opportunity is a huge mistake because it is only expected to become more dominant during the coming decade.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

4 Secret Techniques for Getting Your Customers to Follow Your CTA Every Time

Hey Friend,

Wouldn’t it be nice if people would do what you tell them to do? In real life, that is not happening too often, but there are some rules you could apply to your sales letter web page and have a pretty good results. How? Let’s go over some call to action basics.

Customers always prefer it if you are clear about what you want them to do. They don’t like to have to guess your intentions.

For example, in a sales letter you shouldn’t suggest, but demand how your reader should act. This is referred to as the Call to Action (CTA) and it is the most important part of your sale letter. Everything preceding your CTA should be pushing your reader into taking the action you want them to take: Namely, to purchase your product.

The CTA must be very clear and very direct. There needs to be no ambiguity as to how you want your prospective customers to act. It is a critical point in the flow of your sales letter. If there is anything confusing or not crystal clear in your CTA, you risk losing your customer forever.

Demanding a Response

CTA

In your CTA, you don’t want to ask your customers to buy your product. You want to demand that they buy your product by presenting it as the only possible solution to whatever product they are experiencing. After you set up the problem, introduce your product as the solution, explain the benefits they will receive if they purchase your product, offer social proof that explains how your product has already improved the lives of others or received the endorsement of authoritative people, offered bonuses to add value to your offer, and offered an unconditional guarantee, there should be no other course of action for them but to buy your product.

Often, the phrase “So what are you waiting for?!” is used right before the CTA. This is often the final push your prospective customers need to act on your clearly-defined CTA: To click on the link to buy your product NOW!

It’s All in the Formatting

Your sales page should be immediately identifiable as a sales page. So you want to avoid strange or unusual formatting that your readers may find off-putting. It’s a good idea – for a lot of reasons – to look at the sales pages your competitors are using.

You can often get formatting ideas from these pages. Another option is to run a Google search on high-converting sales pages and then “borrow” the formatting of those pages for your own. If they are already working for somebody else, those formats probably will work for you as well.

Picking the Best Colors and Fonts

Colors And Fonts

Use standard, neutral colors and familiar fonts on your sales page so that you don’t alienate your visitors. Remember, when they arrive on your page, they are not yet familiar with your product. Do whatever you can to set them at ease.

Video sales letters are another option for you to consider. You don’t need a lot of expensive equipment to create high-converting videos. Your laptop or PC probably already has a built-in camera. It may even be high definition.

If you choose to use a video sales letter – or include a short video on your sales page – write a script that includes all the key elements of your sales letter because the sales techniques are the same for video as they are for text.

Closing the Deal

If your CTA is clear and forceful, your pricing provides a lot of perceived value and is neither higher nor lower than your competitors, and you have engaged your reader on an emotional level to prove that your produce is something they can’t live without, then your sales letter will convert well.

Understanding how to get your customers to follow your CTA will only help increase your sales. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Please leave comments and questions below.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth