Monthly Archives: January 2016

7 Fast and Easy Ways to Build Customer Loyalty

Hey Friend,

Loyal customer is what every business strive for, right? This week we’ll take a look how to make them happy and loyal.

The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to enjoy stories, so if you can wrap your sales copy in an engaging story that connects emotionally with your reader, you have a better chance of getting them to make a buy decision.

Injecting Your Personality

PersonalityThe story you create to sell your product can be either your own first person account of how your product changed your life, or it can be the story of somebody else, such as a character you create.

In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems you or your character experience should be the same problems your readers are having.

 

Keep Them Coming Back for More

Obviously, your story needs to have a happy ending. In this case, it will be the way your product solved the problem and improved the subject’s life forever. When your prospective customer relates with the story’s subject, they project the solution your product is creating onto their own problems, making them more open to the idea of purchasing your product.

Whether you use a character-driven or first-person narrative, make sure you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. This will put them at ease and help them see more clearly the benefits of your product in their lives.

Creating Trust in the Product’s Power

Social Proof

While you or your character may be the subject of the story you create, the true hero needs to be your product. For example, if your original product is an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.

But the hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.

Social Proof: Testimonials and Where to Get Them

Sales letters frequently use social proof to reinforce the positive message about the product they are promoting. Sometimes referred to as the “bandwagon approach”, social proof feeds into the natural human psychological desire to be part of a larger group.

Your customers are going to be more open to buying your product if the think that others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.

Recruiting People Already Loyal to You

If this is your first original product or you haven’t written sales pages before, you might think that obtaining testimonials is a daunting task, but it actually is quite easy.

While you don’t want to make up testimonials – that would be dishonest and also a violation of Federal Trade Commission regulations – there is nothing preventing you from asking family members or friends to write testimonials for you. You are not required legally to disclose your relationship with the person who gives you a product testimonial.

Getting Existing Customers On Boards

Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help, they will happily give it to you. Especially if, as in this case, they are already satisfied with the quality of your product.

Give Something for Nothing

Present

Another option is to offer your product for free to people who are considered to be authoritative in your niche. For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city and offer to send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Comments, suggestions and questions below, please.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

Getting the Most Out of Your YouTube Account

Hey Friend,

Do you have YouTube account? Are you getting the most of it? Let’s see how it’s done…

Getting the most from your YouTube account requires you to focus on the same principles as any other Search Engine Optimization. To maximize viewers, makes your YouTube videos as easy as possible for people to find it.

When you post a new video on YouTube, it is automatically converted Flash. Search engines can’t see what’s inside most Flash files, especially video. That’s why Google’s cached version of a YouTube page only shows the text that accompanies the video, not the video itself.

Optimizing Tangential Content

You want to optimize your video’s surrounding content so that you can improve the page’s rank for your target keywords. YouTube automatically generates meta tags for every new view page.

The name of the video becomes the title tag.

The description – which is found in the “more info” section – by default becomes the meta description tag.

And the YouTube tags become the content of the page’s meta keywords tag.

What you want to do is to post links to your YouTube pages. Decide where you want to drive the traffic from your YouTube channel/profile page, then link to those — such places as your Facebook and Twitter pages — in order to expand your social media presence. Don’t forget to include appropriate keywords in the name of the video, and use the word “video” whenever it’s appropriate.

Video Titles

Movie Titles

Your video’s title is the single most important piece of information that Google uses to index and rank your video. For every video you post, create a unique, keyword-rich description that includes a URL at the very beginning.

When you do this, even if the “more info” option is collapsed, visitors will still see your link.

Video Description

Your video’s description is the second most important indicator to search engines of the video’sVideo Description content, after the title. So you want to include relevant keywords that tell search engines what the video is about.

In the video’s description, it’s a good idea to provide video transcripts. Search engines can’t see what’s in your video, so they gather content data from the title, description, and tags. When you have a full transcript of your video in the description, it makes it easy for search engines to better understand what your video is about.

Other Linking Opportunities

YouTube offers a lot of captions and annotation features, so add notes, subtitles, descriptions, and links directly over the top of the video whenever possible.

For example, for every video, there are options for “Broadcasting and Sharing.” Open commenting and embedding for each of your videos. Just make sure you monitor these occasionally to prevent spam and inappropriate comments.

Another link-building option is to post your videos as responses to other popular videos, piggybacking on the success of a viral video and diverting a portion of its visitors to your own content.

Drawing Attention to Your Video

Draw Attention

The thumbnails that YouTube displays are actually screen shots from the one quarter, half, and three quarters marks of each video. When you create your video, place your logo or your most compelling image at each of these points because thumbnails have a large impact in a video’s click-through.

You also want to make it as easy as possible for other users to share your videos. Adjust your settings so that all users are allowed to interact and embed your videos.

You might catch negative comments as a result, but as long as comments aren’t obscene, negative feedback can be just as valuable for attracting traffic as positive comments because a mixture of negative and positive comments makes the user experience more authentic.

Video marketing via your YouTube account is important to the success of your online marketing. If you want learn other simple yet powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

3 Easy Tools You Can Use to Build Highly Effective Landing Pages for Your Online Business

Hey my friend,

In this week’s blog post, we are going over some tools that can help you build awesome landing pages.

Creating effective landing pages is the first step in setting up your sales funnel. Once you can produce high-quality designs that convert quickly, you are ready to take the next step in setting up your Internet marketing business platform.

Get the Facts

How important are landing pages to sales funnels. Consider these statistics:

  • 68% of Business-to-Business (B2B) companies use landing pages to generate new sales leads
  • Business that have between 31 to 40 landing pages attract 700% more leads than businesses that have only 1 to 5 landing pages.
  • Businesses that have more than 40 different landing pages attract 1,200% more leads than those with only 1 to 5 landing pages.

Always Be Landing

landingPage

Keep in mind that every web page is essentially a landing page. Your web pages are the core of your sales funnel. So when you are building your online business, you need to consider using the following tools and services in order to get the results you want.

Of course, you could just strike out on your own and do it all yourself, using trial and error and trying to push you way up the learning curve. But that is going to take you two to five times longer. And then when you figure out that what you are doing isn’t working, you may have more flexibility, but you will also have less agility than your competitors.

Or you can use existing tools that will do the job for you without the effort, stress or worry. Plus, they can create your better, high-converting landing pages much faster than you probably could do on your own.

Tools for Creating Landing Pages

There are many different websites and other tools you can use that will automatically create landing pages for you. Some are great while others are terrible.

Here is a list of three of the best ones.

Instapage

Instapage

This page builder comes with a free trial offer. After that, it costs about $14/month, depending what you want to use it for.

Instapage is extremely user-friendly and instinctual. It also offers built-in A/B testing. Plus, it can integrate seamlessly with our website domain. Plus it has a WordPress plug-in, which is very helpful if you are using this open source site to build your web pages.

 

LeadPages

LeadPages

LeadPages has a large selection of pre-made, high-converting templates that you can start using right away. This comes at the cost of not having as much control over the design of your pages. But if they convert and make you money, who cares?!

Another benefit is that LeadPages allows you to roll out new landing pages very quickly. You just plug in your unique copy and go. Like Instapage, LeadPages also uses a WordPress plug-in. Bonus!

 

Petovera

Petovera

Here you will find custom-made sales funnel and landing page design services. Petovera produces high-quality custom landing pages rather than pre-made templates.

You tell them what you want and they will tailor your pages for you based on your objectives and brand message. They have an award-winning team of writers who can handle all of your content creation.

Obviously, you have to pay dearly for this service. But if you have more capital than time, it’s often a good investment.

Finding the best tools to help your online business make money is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.
To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

7 Simple Ways to Get More Visitors to Click Through to Your Web Page

Hey Friend,

Do you want people to click on the links on your web page? This week we’ll take a look at the ways to make that happen more often.

To paraphrase legendary Green Bay Packers coach Vince Lombardi, “Getting customers to click through your web page isn’t the everything … it’s the only thing!”

The purpose of the click through page is to drive visitors to the next step in your sales funnel. As such, it needs to include at least these seven different elements.

A Clear CTA Button

Take Action

One of the biggest mistakes many marketers make is making it too difficult for page visitors to act on their CTA.

Use big, bold buttons that are in a prominent position on the page so that it’s easy for customers to do what you want them to do.

 

A Compelling Headline

The headline you use should include your keywords and closely match the title tag of your page in the HTML. If not, customers are more likely to click off your page without clicking through. Your customers want to see consistency when scanning your page.

Your headline usually will appear in the search results. So it should do everything it can to push visitors to taking the next step by clicking through to where you want them to go.

Use Short Paragraphs or Bullet Points

Nobody wants to wade through dense blocks of copy. It’s the Internet, after all.

Just give your page visitors the bullet points that get your selling points across or use very short paragraphs that efficiently communicate your message in as few words as possible.

Don’t Include Other Navigational Links

The purpose of your click through page is to get visitors to click through where you want them to go.

So don’t give them any other options by including links to other pages, references, and so on. This provides too many opportunities for people to leave your page and go elsewhere.

Include AT LEAST Two CTA Links

People like to believe they have options. By offering them at least two buttons to click on (that both lead to the same place), it makes them feel empowered. It also will improve your conversion rate.

You also can include links within your text that appear over or under your CTA.

Use Exit Pop-Ups

exit popup

Use a widget that gives you a pop-up that appears whenever somebody tries to click to another page besides your CTA. It gives you one last chance to convert a customer who was already leaving anyway, so why not?

Social Proof

Also known as the “bandwagon approach”, social proof feeds on people’s natural desire to be part of the cool crowd.

Use testimonials from clients, logos from companies you do business with or credible third party organizations, and so on. They aren’t always necessary on your click-through page, but in some cases they can add credibility and value to your web pages.

Use Simple Images and Photos

Don’t overcomplicate your page with a lot of different images or a photo that is too “busy”.

The images you use should complement the content on the page and support the headline at the same time.

Put Your “Best Stuff” Near the Top

Best Stuff

Most people aren’t going to scroll all the way down to the bottom of your click-through page. So make sure you put your most compelling arguments, the best benefits and any other top-drawer ammo you have to convert your visitors up top.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access

to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

3 Things You Need to Know Before Writing Your First Original eBook

Hello my friend,

Do you have your New Year’s resolutions ready? Is one of them maybe writing your own e-book? This post might help with that.

When it comes to creating an original eBook that will be popular, there are three essential elements to keep in mind:

  1. You need to be sure you are passionate and understand the subject you are writing about when writing a long eBook
  2. Your topic should positively influence people’s happiness: make your topic in health, wealth, or relationships
  3. Use internet research to your advantage to find an engaging topic


Writing What You Know

eBook

With your first eBook, you don’t want to be stuck working on a book that you know absolutely nothing about because you’ll be spending weeks researching information instead of profiting.

Plus, you want to make sure you are an authority on your subject so your customers will actually find the information useful. The worst case situation you can have with an eBook business is putting information in a book that is not true.

When you do make it big, if your information is not correct, people will start talking and your reputation will be ruined that you worked very hard for.

Putting Your Passion on the Page

If you are passionate about your niche, it will make a better impression for your readers.

If you are writing about something that you are passionate about, the work comes right out of it. These include methods to find your passions and turn them into profitable eBooks. With this strategy, your feelings come onto the page and it translates into a more high quality read.

When you are write an eBook you are not interested in, your book will feel like it’s lacking something and your customers will want refunds. Bottom line, try to find something you are passionate about or at least remotely interested in or else you will have a hard time making it in this business.

Fiction or Non-Fiction

When you are just starting out as an eBook author, it’s often better to write non-fiction,

eBook

but there are advantages/disadvantages to both. If you are writing your first eBook, the best approach is to write a non-fiction eBook solving someone’s potential problem in a given niche.

Non-fiction books give you an easy platform to start out on and don’t require the necessary creative writing skills to get a product out. Plus, it will be easier for a beginner all the way to an advanced marketer to sell if there is a specific problem trying to be solved.

Why Non-Fiction Is a Better Bet

Non-fiction is an eBook that provides real information and is not a made up story. Think more information based products that will help people day to day with their problems.

Non-fiction eBooks are currently dominating the market because it gives you the unique opportunity to find a problem, give a clear course of action to help the customer solve it, and then sell this premium information for a large profit. The amount of niches that non-fiction can cover is enormous so if you learn to master this area, you have the opportunity to rinse and repeat and bring home a lot of money.

Fiction Is Riskier

Fiction eBooks, while more complicated, do have the opportunity to do very well also. If you go to any traditional library or bookstore, you see many books that are creatively written for entertainment purposes.

eBook

Everyone has heard of the Harry Potter series that made the author a billionaire so opportunity is there. However, this market takes a very different approach.

You need to have creative writing skills that will keep the reader entertained throughout the book. Think character plot lines, argument scenes, scenes leading up to scenes, etc. Your dedication to this type of style will be rewarded if you do it well because Amazon gives you a higher royalty and when you start to develop fans word and sales can dramatically increase.

Overall, deciding between fiction and non-fiction can come down to passion and commitment. Authors of both styles of writing love the work they do which is necessary when you are writing content daily. Follow your passion, but make sure to keep the end goal in mind, which is to make money at the end of the day.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth