Monthly Archives: December 2015

Search Engines’ Local Pages – Critical Outlet for Local Businesses

Hey my friend,

These days, it’s fair to say that more customers than not use search engines on their mobile devices or laptops to find the products and services they want.

That means local businesses need to be on local pages of search engines like Google, Yahoo and Bing. And a very small effort getting these pages set up can yield huge results in the form of new business.

Google Local

Google Local

Google has the world’s most popular search engine, and buying ads for your business or website through Google’s AdSense program can be expensive. But did you know that you can advertise for free using the search engine’s popular Google Local program?

Google Local is an offshoot of Google Maps, the successful mapping service application. When you search for a location on Google Maps, you have the option of searching for a business, or types of businesses, near that location. When you do, information about relevant area businesses will appear in the left-hand column and little corresponding pinpoints for each business will appear on the map.

With Google Local, getting your business listed on the service is free and simple to do. Just go to Google Local’s website and register your business. It takes just a few moments. Make sure to include a link to your website.

Google Local even lets you post coupons for special offers, deals and discounts. And your customers can write reviews about your business that will appear anytime somebody hovers over your business name on Google Local. You can even include photos of your business, your employees or your products.

While Google AdSense maybe out of your budget, Google Local isn’t.

 

Yahoo Local

Yahoo Local

Yahoo! Local is an online local advertising system that lets you promote your business on the popular Yahoo web pages for free when you use the Basics Listing service.

When you go to Yahoo Local, you can create a business profile by entering information including your business’ name, address and phone numbers, hours of operation, payment methods accepted, and services and products that are available. You can even include a link to your web page.

When users conduct a search for local business in your niche, your business will be listed along with all of your competitors. Yahoo! Local offers an enhanced listing service for a small fee, which allows you to include up to ten photos, your company’s tagline, a long description that is searchable by Yahoo! Users and two additional links to other websites you may have. You also will then be provided with performance reports that give you detailed information about how many people searched for your business, including demographics, geographic locations and other analytics you can use.

Directories such Yahoo! Local are important to local businesses because people today use websites like Yahoo! to search for the products and services they want in their communities. Web searches have surpassed the Yellow Pages as people’s primary search method.

 

Bing Local

Bing Local

Bing Local is the new name for the service formerly known as Live Search, Windows Live Search, and MSN Search. It is kind of a combination of Google Local and Yahoo! Local in that it offers the best elements of both services.

Like Google Local, Bing Local is tied to the site’s mapping service,so listings will appear whenever a user conducts a search for businesses of your type while using the map. But Bing Local offers additional free features that you can use to promote your business. Unlike Yahoo! Local, Bing Local doesn’t charge you a fee to include links to supplemental websites. For example, if you own a restaurant, you can include links to your menus, booking forms or even reviews on sites like tripadvisor.com.

All three services – Google Local, Yahoo! Local and Bing Local – require verification of your information prior to inclusion on their pages, but Bing Local lets you verify by phone or even by the US Mail.

Bing, which is owned by Microsoft, recently took over the search engine duties for Yahoo, so it wouldn’t be surprising if Bing Local and Yahoo! Local merged into one service in the near future. Still, in order to get information about your business in front of the most people possible, you should take advantage of the free listing services offered by all three websites.

If you’d like to have access to even more helpful information on search engine traffic, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

 

Three Weird Places You Can Use to Promote Your Online Business or Website

Hey Friend,

Thinking about exploring new options for promoting your business?
This might help:

Sometimes when it comes to gaining attention for your website or business, you have to consider “alternative methods”.

Traditional marketing tends to be expensive and the competition is high. But by considering such unusual outlets as Craigslist, RSS feeds, and even Technorati, you can capture the lion’s share of the market with little or no investment other than your time and effort.

Capturing Craigslist Customers

If you’ve ever wanted to buy used furniture, look for a job, or even romance, you probably already are familiar with Craigslist. It’s the biggest and most popular free classified listing on the internet. It also is a great place to promote your website for free.

RCraigslistregardless of what your niche is, there’s almost certainly a category within Craigslist that you can use. The
site hosts discussion forums on everything from health and beauty products to celebrities, from vegan cooking to pets. And the only postings that you pay for on Craigslist are help wanted ads.

Participating in forums related to your niche is an effective, no-cost way to gain exposure for your website in front of people who already are interested in buying what you are selling. By engaging in conversations with other Craigslist users on the comment threads, you can promote your products and services, build your professional reputation, and identify prospective customers that you can convert into loyal fans.

You can join an existing conversation or start a new forum topic.

One caveat: Anything you do and say online stays in cyberspace forever, so always make sure you are polite and professional. Craigslist tends to have a much more relaxed, laid back vibe to it, so it’s easy to let your hair down and say things you might not say elsewhere.

Really? RSS Feeds?!

RSS feeds are a family of web feed formats used to publish frequently updated works. They are sort of like a web version of a news wire service, such as the Associated Press or United Press International, except the content can be about anything and can include video, audio recordings, slideshows, infographics and other types of content.

Users who subscribe to free RSS feeds get fresh content delivered to their RSS reader anytime something new is published to the feed. Often these readers are placed on their computer desktop, but now many people are posting RSS readers onto their smartphones and tablets.

There are two basic ways you can use RSS feeds to promote your website. The first is to offer your own RSS feed to subscribers, in which you provide a constant stream of information about new products, price changes, availability, promotions and other things related to your business. You can choose from a variety of RSS aggregators that you can use to build your feed and offer it to your customers.

The second option is to provide your content to somebody else’s RSS feed. This can be an existing local business group’s feed, an industry feed, a news feed or any other feed that will accept your content.

Whichever method you choose, make sure the content you provide is valuable and accurate and that you always include a link to your website.

Technorati Is Not a Type of Dance Music

Technorati is a search engine that is used to search blogs. It is based on the micro-descriptions, called “tags”, which blog creators use to identify the content of their blogs. Technorati uses these tags to help users find blogs related to topics of interest to them.

Technorati

If you have a blog, Technorati is a great way to help people find your content, which you can then use to direct them to your website. Technorati also serves as the centralized site for everything having to do with blogs. It offers articles and links to other sites involving blogging news and statistics, and it hosts numerous blogging forums in which bloggers can exchange information and ideas.

Another marketing option is to find blogs related to your niche and then contact the authors. You can ask if they will allow you to write a guest blog. Because most bloggers eventually run out of ideas, in many cases they will agree. When you provide an informative, well-written blog about your niche topic, you can build your reputation as an expert in your field and also include a link so that you can drive traffic to your website.

You can build relationships with other bloggers by frequently leaving positive, supportive comments about their blog postings. Even though there are millions of bloggers, the blogging community for each niche tends to be a small world, so becoming friends with other bloggers can lead to testimonials, mutual support and cross-promotion opportunities.

When it comes to online marketing, traffic and leads are key. If you’d like to have access to even more helpful information, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Talk soon,

Bojan

Bojan Doroslovac - My Online Business Wealth

 

Have You Considered These Innovative Promotional Tools?

Hello my Friend,

This week, we are take a close look to some tools you could use in your blogging that you might have not considered yet.

Blog

Blogging has become one of the most popular ways for people to share ideas, engage in dialogue, and interact with others who share a common interest. They usually are short essays published online according to a regular schedule, such as daily or weekly, revolving around a particular subject, such as food, sports, raising children or any other topic.

Currently, there are an estimated 450 million blogs being published on the internet. Blogs are free to create on blog hosting sites such as WordPress and Blogger, most of which also provide easy-to-use free tools and pre-made “themes” to make your blog look professional.

Blogs can include photos, videos, audio recordings, slideshows and many other forms of rich text. Bloggers sometimes make their blogs more interactive and entertaining by including polls and contests, and by encouraging their readers to leave comments and interact with them online.

Free and Effective Way to Connect with Passion Markets

Creating your own blog can be an effective way to promote your webpage because it’s an easy way to attract people who already are interested in your topic niche. By providing them with valuable information and rich content in your blog, you can build a relationship with your readers, ultimately directing them back to your website.

Plus, blogging is fun and interesting and you can quickly become immersed in a community of people who are friendly and knowledgeable about your niche subject.

Podcasting

Growing Power of Audio

Audio

Podcasting is a form of digital media consisting of a series of audio or video files usually all devoted to a certain topic. They can be created for free using the audio and video tools that are included with most newer computers, laptops, tablets and even smartphones and can be distributed for free on iTunes, YouTube and other free distribution networks.

You can also send your podcast to a list of subscribers or post links to your podcasts on your web page or blog.

Like blogs, podcasts are an effective way to target people who share your passion for your niche subject, and can therefore be a great way to promote your website. Although some podcasts feature elaborate production — including professional-quality editing, musical scores and other production values – most are simply people talking into a microphone or video camera about a topic that interests them.

Unlike blogs, podcasts give you the opportunity to speak directly to your listeners or viewers. This can make it easier to engage them emotionally and show your personality, which can be an effective way of branding your website. Podcasts usually are played back later by users on iPods or portable viewing devices.

Video Blogging

During the early years of the internet, audio podcasts were the podcasting method of choice, but now with the near universality of video playback capabilities, video podcasts are becoming more popular.

Join Online Communities

Join the Party

Creating a reputation for your online business is no different than building a brand for a brick and mortar business. As the business owner, you need to get out into your community and meet people. Look for organizations that are relevant to your business’ niche and become involved in their online communities.

Introduce yourself to as many people as necessary and be prepared to “sell” your website to them in a few short sentences. One of the best ways to make friends online – or in the real world, for that matter – is to offer to help the other person, instead of asking for something all the time.

If you offer to write a testimonial for their website, for example, or to provide a free sample of some of your products, they probably will be open to the idea of helping you in return.

Be Nice, Get Paid

Money

It’s also important to always be friendly and helpful to everybody that you encounter online because you never know who is going to be a potential customer. In most cases, the only point of contact people will have with you will be your online persona, so make sure you are consistently outgoing and always offer to assist people in whatever way you can.

 

Once you join online communities, find out what you need to do to get into positions of leadership. Not only will this help build your reputation and add to your resume, but it will put you in a position to make policy decisions that can be beneficial to your website and business in the future.

When it comes to online marketing, finding motivated prospects are crucial. If you’d like to have access to even more helpful information, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth