Monthly Archives: November 2015

Control Your Webpages Visitors’ Behavior

Hey my Friend,

Have you ever wondered what people do when they get to your blog/website? What draws their attention first, where do they click etc.
Did you know that you can have a control over it? Yes, you can influence visitors’ behavior.

Let’s see how.

Once visitors arrive on your page, what can you do to help them make the decisions you want them to, such as following your CTA? To answer this question, you have to identify three things about your visitors:

  • Why are they on your website?
  • How do they make decisions?
  • How can the answers to these two questions get them to follow your CTA?

The Decision-Making Quadrant

Decision Making Quadrants

Decision Making Quadrants

One of the best tools for understanding how your visitors make decisions is the Decision Making Quadrant, a tool developed by website Guru Bryan Eisenberg and first explained in his groundbreaking book “Always Be Testing.”

According to Eisenberg, people make decisions in two main ways: fast vs slow, emotional vs. logical. This chart presents these axes into a quadrant for looking at four different decision-making types online:

  • Fast + Logical — The Competitive Visitor who wants you to tell them what your offer has that is is better than other options.
  • Fast +Emotional –– The Spontaneous Visitor who wants you to tell them why they should you use your product or service
  • Slow + Logical — The Methodical Visitor who wants you to tell them how your product will improve their lives, along with the details behind your approach
  • Slow + Emotional — The Humanistic Visitor who wants you to tell them who you are so that they can make a personal connection

Which Does Your Webpage Attract?

Look at your existing website and identify which of these four decision-making types it appeals to the most, and which it appeals to the least. What about the other two styles? When those visitors arrive on your page, are they finding what they are looking for?

The Decision Making Quadrant can help you understand your website’s current frame of reference, identify its weaknesses and help you make the adjustments necessary so that all four types of visitors get what they want from your page so they can follow your CTA.

Design Elements that Reflect Your Visitors

The next step is to look at the design elements you can include that will help drive visitors toward your CTA most quickly.

Although web design can be incredibly complicated, the most successful website share five common principles. Incorporate these onto your pages and you are practically guaranteed to see your conversions increase:

Clarity Is King – The moment a visitor arrives on your web page, their brain instantly goes to work trying to understand what they are seeing. To help facilitate this process, you need to give them the answers to these questions as quickly as possible:

  • What is this site about?
  • What can I do here? Is this something I want?
  • What’s in it for me?

Craft a compelling value proposition that tells your visitor in clear, precise terms exactly why they should buy from you instead of someone else.

Visual Appeal – First impressions are critical. Keep layouts simple, uncluttered and with attractive images that set a positive tone to set your visitor at ease and put them in the proper frame of mind to make a buy decision.

Strong Visual Hierarchy – Prioritize the parts of your website that are the most important: The CTA, Forms, Value Proposition and so on. Visual hierarchy is determined by many factors, including size, color, placement and the amount of white space surrounding a particular page element.

Focus

Keep Them Focused – It’s critical to conserve your visitors’ attention at all costs. Nothing captures attention more than larger than life images, so consider including a single oversized picture of the one thing that is central to your business. Photos of people are also highly effective and keeping visitors engaged. A third focus tool is presenting contrast: Before and after, then and now, etc.

Limit Focus to One Action Per Screen – This goes back to not confusing or distracting your visitor. Don’t bombard them with too many images or overwhelm them with content.

Boil down your website to the one action you want your visitors to take – an image, a block of copy, an opt-in box, or whatever it is that most clearly defines what you want them to do — then build the rest of your page around that.

If you’d like to have access to even more helpful information on increasing your website conversions, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Questions? Suggestions? Opinions? Post them below.

Stay awesome,

Bojan

Bojan Doroslovac - My Online Business Wealth

What Are Evergreen Niches And How Will They Boost Your Business’s Profitability

Hey my fellow Marketers,

In this week’s blog, we are going over evergreen niches. Why do they hold the key to your business’s profitability? Let’s see…

The niche you select for the infoproducts you promote should be narrow enough so that you aren’t creating inefficiencies by trying to market to an overly large audience, but broad enough to include a large array of infoproducts and services that customers within your niche will want to buy.

For example, the niche market “infoproducts for people who live in Oklahoma” is too large because it includes more than a million potential customers who use a nearly infinite amount of infoproducts.

The niche market “Dallas Cowboys fans who live in Oklahoma and drive Chevys that are more than 10 years old and have a sister named Samantha” would be too narrow because there wouldn’t be enough prospective customers to make your marketing efforts worthwhile.

The key to any information marketing campaign is identifying the most profitable niches that are neither too broad nor too narrow. And the best way to do this is through research. Fortunately, the Internet provides research tools that are more than adequate for identifying the best possible niches for you.

Short Term vs Long Term Niches

My Online Business Wealth - Niches

Niches for information marketing can be broken down into two basic categories: Short-term niches and long-term niches. A short-term niche would have a lifespan that was relatively limited, such as Christmas 2012. If you choose to feature infoproducts in this niche, after the holiday has passed, there are going to be very few customers looking for those type of niche infoproducts.

Long-term niches are more desirable because they offer a much longer lifespan so you can continue to sell infoproducts within that niche to your customers almost without end.

An example of a long-term niche would be dog training. There are always going to be naughty dogs who need to learn basic obedience, so you can continue to sell infoproducts within this niche indefinitely.

Benefits of Evergreen Niches

An evergreen is a type of shrub or tree that stays green all year. Similarly, an evergreen niche for your information infoproduct is one that does not have seasonality so that your customers will buy the information infoproduct s you offer anytime.

Some classic examples of evergreen niches would be health care, child care and cleaning infoproduct s. It doesn’t matter what time of year it is or what holiday is coming, people need to buy infoproduct s in this niche all the time.

People selling evergreen infoproducts or services earn a consistent amount every month, year in and year out. That’s because their infoproducts and services are needed all the time.

Permanently Popular

Evergreen niches include infoproducts that sell regardless of what’s popular. They are niches that are always going to be popular, no matter how well or how poorly the economy is doing or how big or small the marketplace is. That’s because they offer solutions to problems that can never truly be solved or are so universal that there will always be people looking for infoproducts to help them solve them.

Generally, competition in these niches is high because these are the markets where the money is. But if you identify high-quality infoproducts in any of these niches, you can confidently set up a long-term business because there will always going to be a market for infoproducts in these niches.

Biggest Evergreen Niches

People have been buying infoproducts in these niches since the invention of money and will continue to buy them in some form or another forever:

  • Dog Obedience
  • Making Money/Getting Out of Debt
  • Personal Development/Workout Goals
  • Spiritual Development/Horoscope
  • Relationships/Dating
  • Weight Loss
  • Life Problems
  • Food/Cooking

My Onlilne Business Wealth - Evergreen Niches

These niches also give you the ability to sell multiple products to customers, increasing your sales opportunities. Take a look around the Internet at any of these niches and you will find a nearly endless supply of infoproducts that you can offer.

Understanding the best niches for your online marketing is critical to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

To Your success,

Bojan

Bojan Doroslovac - My Online Business Wealth