Monthly Archives: October 2015

Is Your Website/Blog Mobile Optimized?

Hey Friend,

Let’s talk mobile this week!

Walk down any busy street, through any park or other public area, or ride on any bus or subway train and you will notice something very unusual: Nobody is talking to each other anymore, at least not directly. That’s because mobile devices have become so prolific that they have essentially taken over as the primary way people communicate today.

Just a decade or so ago, business started shifting online. If you didn’t have a website, you risked sharing the fate of such once-powerful businesses as Circuit City, Borders bookstores, Blockbuster video and other businesses that weren’t able to make the leap to the digital marketplace.

Everybody’s Gone Mobile!

Going Mobile

Today, thanks to the falling prices of smart phones, tablets and other mobile devices along with near-universal Wifi, 3G and 4G, almost everybody on the planet has mobile web access.

People now use their mobile devices to chat with their family and friends, keep up with their businesses, be entertained, look for products and services, share content they find interesting, offer their ratings of products and opinions about the businesses they use, and everything else they formerly accomplished through normal conversation.

All of these mobile applications affect your business. If you are an online marketer, you already have a website for your business. But, if you don’t have a mobile optimized website, your business is going to have a hard time surviving.

Mobility’s Influence on Business

Still in doubt about the impact of mobile devices on business? Then consider this: According to a study conducted by Cisco, by the end of this year (2013), there will be more mobile devices on earth than there are people.

As of right now, 66% of all Americans have their own smart phone. That means two out of every free people can access the Internet to conduct searches whenever they want and wherever they are. And that number will only increase. In fact, Google reported that the number of people who used its search engine from a mobile device quadrupled in the past 12 months.

Why You Need a Mobile Optimized Website

If you are thinking that having a website is enough, you’re dead wrong.

But your online business’s web page is different than the mobile websites people with smart phones, tablets and other mobile devices are accessing. Websites built to be viewed on computer are denser, load more slowly and are not specifically designed to interact efficiently with your growing pool of mobile customers.

What Is a Mobile Optimized Website?

Going Mobile

A mobile optimized website is a version of an existing web page that has been optimized to be viewed on a mobile device, which has substantially smaller screens than desktop computers or laptops.

Many older websites were created in a language that can’t be easily understood by the browsers used by mobile devices, which use the faster, more versatile JavaScript to provide content quickly to their users.

Mobile websites also take into account the memory limitations of mobile devices, touch-screen navigation and facilitate the bandwidth of wireless networks. They also can more effectively exploit the features of mobile devices, such as the ability to take and share high-quality photos and videos, interact in real time with social media connections, and share texts, links and preferences instantly.

Connecting with Today’s Online Customers

The way customers search for the products, services and offers they want is changing. According to eMarketer, adult consumers now spend more media time on mobile devices than newspapers and magazines combined.

In fact, 73% percent of Americans say their mobile device is now their Number 1 most-used technology device, according to a Pew study. One in four households have ditched their landlines altogether, and mobile Internet usage is projected to overtake desktop Internet access by 2014, according to Microsoft Tag.

Understanding that having a mobile optimized website is the first step towards improving your online results. If you’d like to have access to even more critical information and powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

Talk later,

Bojan

 

Bojan Doroslovac - My Online Business Wealth

 

What are 5 Elements of a Successful Sales Letter?

Hey Friend,

What is what your sales letter must have? If you asked yourself that question, then you came to the right place. Let’s see…

If you have created an original information product or identified an affiliate product you want to promote, you have completed about half your task as an Internet marketer.

The remaining part of journey toward marketing success is promoting your product so that highly-targeted customers can find it. For that, you are going to need a sales page.

Sales Page Defined

Sales Letter

A sales page essentially is an advertisement for your product. But unlike traditional print advertising like a newspaper or magazine ad or a television or radio commercial, your sales page has to not only explain what your product is all about, but also convince the prospective customers reading it that it is essential that they buy your product. As such, sales pages don’t so much suggest as they demand.

If you are just starting out in online marketing, you probably don’t have a big marketing budget. Creating an effective sales letter is the perfect option for a low-cost or no-cost Internet marketing campaign because you can use squeeze pages, Search Engine Optimization and other no-cost techniques to attract traffic to you sales page.

Sales Page Structure

Once visitors find your sales page, it should follow a predictable structure. Remember that your readers arrived at your sales page by following a link on your squeeze page or by clicking on a URL on the Search Engine Results Page (SERP) for your product’s niche.

If you present your readers with structure that is unfamiliar they very likely will click off your page immediately. If your sales page looks like a lot of other sales page, don’t worry: Your customers arrived there because they are looking specifically for the kinds of products you are promoting.

Now all you have to do is to use the copy on your sales page to convince them to do what they already want to do in the first place.

Writing World-Class Headlines

The headline on our sales page is your first opportunity to draw your readers into your text. It should get right to the point and use direct, active language to engage your readers.

Because you have only a moment or two to connect with your readers, you want to use your headline to express a powerful result: What is it that your product is going to do to improve your readers’ lives.

In other words, let your prospective customers know right away why they can’t live without your product. In addition to using action words in your headline, try to include emotionally stirring language so your headline “pops” off the page and immediately connects with your readers.

Creating Scarcity

Beneath your headline, you want to provide details about your product that are going to make it irresistible to your readers. In the first section, you want to set up a common problem that your readers may have. Then introduce your product as the best and possibly only solution for that problem.

Near the end of your sales letter, you want to incentivize your readers to purchase your product. One of the best ways to do this is to create scarcity. Tell your readers there is only a limited number of your product available, if it is going to be unavailable in the very near future, or come up with another way to motivate your readers to act immediately otherwise they may risk not having access to your product again.

Bonuses, Upsells and Back-End

Bonus

You can add value to your product by including one to three free bonuses that your customers will receive when they purchase your product. Typically, you want to mention what each bonus is worth so that later you can show how much buyers are getting for their money.

Upsells and back-end offers are secondary offers that are made after your customer already has decided to purchase your product. Usually, after they submit their payment information, they are taken to another screen where you can offer them more – usually higher priced – products that are related to your original product.

The Guarantee

You almost always want to offer an unconditional 30- or 60-day guarantee. This removes any risk for the customer.

Including these familiar elements to your sales page will help convert visitors into customers.

Effectively communicating with customers via sales letters and other platforms is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

 

Best,

Bojan

 

Bojan Doroslovac - My Online Business Wealth

 

5 Ways to Make Money Using PLR Products

Hello my Friend,

Bojan here and this week we will check out the ways to use and profit from PLR products.

One of the easiest Internet marketing platforms to use is acquiring, modifying and selling your own Private Label Rights products from start to finish.

If you choose great products, find ways to make them better, and effectively market and promote your new version of an existing product, it can be a very lucrative business. It also eliminates the time-consuming step of creating original content and products.

1. Open Office and Its Uses

The first thing you are going to need is a word processing program. If you have purchased the Microsoft Office Suit, you can use Word.

PLR - My Online Business WealthIf you have an Apple, you already may have purchased Apple Writer or iWork. If you don’t currently have a word processing program, you can download Open Office, a free, open source bundle of programs that includes a word processor, as well as programs to create spreadsheets, presentations, manage databases and even a drawing program.

It works the same Word or any of the other word processors, although some of the tabs are in different places so it takes a little getting used to. The important thing is now that you have a word processor, you can get started acquiring a PLR.

2. Uploading Your PLR Product

Finding PLR products is easy.

Simply Google “Where can I find PLR products” and you will get links to thousands of websites offering them. Avoid sites that try to sell you PLR packages because with this guide you can create your own branded products on your own.

Selecting the right PLR product is a little trickier. Because you are going to be working with the product – rearranging it, editing it, rewriting it, possibly breaking it into smaller pieces – you probably want to choose a product with which you have at least a passing familiarity.

If you know nothing about particle physics, for example, you may have a hard time forming a fresh, marketable product out of a PLR particle physics textbook.

3. Don’t Spend Too Much

You also want to avoid overspending. There are all kinds of PLR products in many various platforms – from eBooks to videos, audio recordings to bundles of articles, graphics to programming code.

As you search for products in the niche you are interested in, you’ll find products at various price points. Just remember: You want to make money by reselling the product either as a whole or in parts, so the lower the upfront cost the more money you stand to earn as profit.

When you find a PLR product you like, pay for it and it will be sent to you electronically, usually as either an email attachment or as a Zip file.

4. Personalizing Your Product with Fonts and Spacing

Most PLR are delivered in a Word file, so they are easy to edit. Some, however, are delivered as PDF files. If this is the case, you will need to convert it into a Word file. There are three ways to do this.

If you have an updated version of Adobe, you can copy and paste text from a PDF file into a Word file. Then just save the new document on your computer.

If you have an older version of Adobe, it won’t allow you to copy and paste the text, but you can save the content in your PDF file as a text file, then copy and paste the text file into a Word file.

5. Reformatting Your PLR Product

PLR Articles - My Online Business Wealth

Then you will need to reformat it so that it like a Word file you can work with by removing deleting all the line stops so that it reads normally; changing the font to something like Arial or Times New Roman; and changing the font size to 12 or 14.

Probably the easiest way is to download a free program that will convert PDF into Word files.

After you have downloaded or converted your PLR product into a Word file, you can use the formatting tools that come with Word to manipulate it any way you like, changing the font, the font size, even changing the color of the text or pages if you want.

Whether you are using PLR products or any other Internet marketing platforms, knowledge is the key to success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Questions? Suggestions?
Please leave them in comments bellow.

To your success,

Bojan

Bojan Doroslovac - My Online Business Wealth

5 Tips That Will Boost Your Email Marketing Conversions

Hello my Friend,

Looking for ways to increase your email conversions? Let’s break it down to five points.

The purpose of most business emails is to convince your recipient to take some sort of action, whether it is to sign up for a special offer or respond with specific information.

The desired outcome of what you want your recipient to do is called the email’s Call to Action (CTA), and it should be clearly stated as unambiguously as possible within the body of your email.

 

1. Get to the Point!

Get to the point

Most people in business find emails to be a bothersome yet a necessary part of interacting with other people online. Consequently, they won’t appreciate emails that are long on content but short on substance.

To maximize the effectiveness of your emails, make certain that they get to the point quickly, use brief sentences or bullet points whenever possible, and clearly state your CTA so that your readers understand your intention as quickly and clearly as possible.

2. Persuasive Writing

 Given their brevity, you have only a few moments in order to get the point of your email across to your reader, so you need to make every word count. Persuasive writing is about understanding what motivates your reader, so as you compose your email think about what your recipients want to achieve by reading it. Make them feel as if their best interests are at the heart of the email.

Be very clear about what you want the reader to do, when you want them to do it and why they should do it, especially in light of how it benefits them. Motivate your reader to act on your CTA by always explaining exactly what’s in it for them.

3. High-Value Content

Reading your email requires your recipients’ time and attention, both of which are extremely valuable in business. Make it worth their while by providing high-value content that includes information they will actually find useful.

By always delivering high-value content, you can increase the chances of their opening and reading future emails that you send. Remember, you don’t always need to be promoting or selling products or idea in your emails.

Often, the emails your readers will value the most are those that explain how to do something or share important facts and information they can use.

4. Using Emotion to Connect

One of the most effective ways to get your message across to your readers is to connect with them on an emotional level. This is most often accomplished by sharing a personal story. People love stories and are more likely to read to the end of your email if there is some personal lesson to express or point to be made.

You can increase the effectiveness and popularity of your emails by including details about your personal life, your family, your career, education and other experiences that make your readers care about what you have to say.

5. Building Relationships with the Target

 The best way to gain the trust of your email readers is to ask for it. By sharing personal stories and connecting with them on an emotional level and providing content that is high-value, you can make them glad that they read your email. Now seal the deal by asking for their trust and friendship.

Relationship

This doesn’t need to be as explicit as asking your readers if they will be your friend. Instead, ask them to join you in some cause or to show they care about what you are saying to them by following your CTA.

Even though these are business emails, always keep the tone friendly and helpful so that your readers can feel invited to consider you a trusted friend rather than just another business associate or sales person.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Do you want to know more about email marketing?
Click here to register for Matt Lloyd’s webinar that covers the following points:

  • The easiest way to start your own email marketing business even if you are completely new…
  • How to find sites and offers to promote to your list (great if you’re new and don’t yet have your own product)
  • 3 most important numbers in your online business – learned from a guy who makes over $20 million / year in a non ‘make money’ niche

Register here.

 

Until next time,

Bojan

Bojan Doroslovac - My Online Business Wealth